News and Guides
Latest articles, guides, and news from the world of SEO and GEO. Stay up to date with optimization trends.
Scoring version 2.2 adds a fifth pillar — a Performance audit covering Core Web Vitals (lab and field), loading diagnostics, delivery and payload — and folds it into a combined SEO + GEO + WCAG + Security + Performance score.
Scoring version 2.1 adds a fourth pillar — a passive Security audit covering transport, HTTP headers, page content and information exposure — and folds it into a combined SEO + GEO + WCAG + Security score.
Scoring version 2.0 adds a dedicated WCAG branch with POUR category scores, accessibility recommendations and a combined SEO + GEO + WCAG score.
Scoring version 1.3 adds thin-content detection, language consistency checks, accessibility landmarks, new GEO signals and impact-weighted category scores.
Scoring version 1.2 adds optional lab Core Web Vitals via PageSpeed Insights and new entity clarity checks so AI engines can identify your brand more reliably.
Scoring version 1.1 introduces structured HTML parsing for sharper title, meta, heading and structured-data checks. The audit scope is unchanged — re-run older reports for the latest results.
Every report now records the exact scoring algorithm version it was built with, and you can track how a site score changes over time on a new report history page with a trend chart.
We consolidated our audit into a single free SEO and GEO report and published a fully transparent methodology. Here is what changed and why it matters for your visibility.
Generative Engine Optimization (GEO) is a new trend in digital marketing. Learn how to prepare your website for the AI era.
Schema.org structured data is the foundation for SEO and GEO. Learn about the most important schema types and how to implement them.
Experience, Expertise, Authoritativeness, Trust - four pillars of content quality according to Google.
LCP, INP, CLS - learn about the most important page performance metrics and how to optimize them.
AI systems increasingly cite sources in their responses. Learn what factors determine citations.
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