Latest articles, guides, and news from the world of SEO and GEO. Stay up to date with optimization trends.
Generative Engine Optimization (GEO) is a new trend in digital marketing. Learn how to prepare your website for the AI era, where ChatGPT, Perplexity, and Claude are becoming primary sources of information for users.
Schema.org structured data is the foundation for SEO and GEO. Learn about the most important schema types (FAQ, HowTo, Article, Organization) and how to properly implement them on your website.
Experience, Expertise, Authoritativeness, Trust - four pillars of content quality according to Google. A practical guide to implementing E-E-A-T that will help you increase visibility in search engines and AI systems.
LCP, INP, CLS - learn about the most important page performance metrics and how to optimize them. Practical tips and tools for improving Core Web Vitals.
AI systems increasingly cite sources in their responses. Learn what factors determine whether your website gets cited by ChatGPT, Perplexity, or Claude.
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