AI systems like ChatGPT, Perplexity, or Claude increasingly provide sources for their information. This is a new opportunity for your site to gain traffic.
Factors affecting citations: domain authority, content quality (E-E-A-T), structured data, information freshness, clear text structure.
Perplexity AI particularly often cites sources. To increase chances: write expert content, use Schema.org, update regularly, provide sources and statistics.
ChatGPT with web browsing also cites pages. Key factors: unique expert knowledge, good Google ranking, responsive site.
Remember: AI optimization (GEO) is an investment in the future. Already a significant portion of users search for information through AI systems instead of traditional search engines.
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Piotr Wiśniewski
Head of Content & GEO Strategy
Content marketing and GEO expert with years of experience.
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