Guides & articles
SEO & GEO Resources
Guides, checklists, and articles to improve search health and AI readiness signals. New to GEO? Read GEO explained in 60 seconds. For the latest posts, see our blog.
Overview
What you'll find here
GEO & AI readiness
What GEO is, how to optimize for ChatGPT and AI search.
SEO audits
Checklists, technical SEO basics, E-E-A-T.
Schema & structure
Markup and content clarity for search and AI. Links to our methodology and free audit tool.
Guides
Step-by-step guides and checklists
Pick a topic below, or open the check library to test a single SEO, GEO, WCAG, security or performance check on one URL.
- 🤖GEO & AI
What is GEO (Generative Engine Optimization)?
Introduction to optimizing for AI systems.
Read guide - ✅SEO
SEO audit checklist for 2025
Technical and on-page checks to run.
Read guide - 🏆SEO
E-E-A-T for SEO and GEO
Experience, expertise, authoritativeness, trust.
Read guide - ⚙️SEO
Technical SEO basics
Crawlability, indexability, Core Web Vitals.
Read guide - 👁️GEO & AI
How to make content visible to AI
Structure and markup for AI citation.
Read guide - 📋Schema
Schema.org markup guide
Structured data for search and AI.
Read guide
More reading
Blog
Our blog covers SEO, GEO, and product updates. New articles are added regularly.
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