GEO (Generative Engine Optimization) is a new field of optimization that focuses on preparing websites to be cited by AI systems such as ChatGPT, Perplexity, Claude, or Gemini.
Unlike traditional SEO, which focuses on ranking in Google search results, GEO aims to increase the chances of your content being used as a source by generative AI models.
Key elements of GEO include: Schema.org structured data (FAQ, HowTo, Article), building E-E-A-T authority (Experience, Expertise, Authoritativeness, Trust), citing credible sources, and maintaining content freshness.
Why is GEO important? More and more users are searching for information directly in ChatGPT and similar tools. AI systems cite sources in their responses - your site can be one of them.
GEO optimization gives you a competitive advantage because most companies don't optimize for AI yet. It's worth starting now to stay ahead of the competition.
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Piotr Wiśniewski
Head of Content & GEO Strategy
Content marketing and GEO expert with years of experience in content optimization.
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