Frequently Asked Questions
Quick answers
- · Free? Yes — one report per URL, no account. Generate a free report →
- · How long? 1–3 minutes. How it works
- · What scores? SEO, GEO, WCAG, Security and Performance in one report. Features
- · Backlinks/rankings? No — on-site only. Methodology
What is SEO-GEO?
SEO-GEO is a website scanner that analyzes your site for traditional search engines (SEO), AI readiness / GEO (Generative Engine Optimization — technical and content signals for machine readability), accessibility (WCAG), basic security and performance. You enter a URL and receive five scores, issue lists, and recommendations. It does not measure live rankings inside ChatGPT, Gemini, Claude or Perplexity.
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) focuses on how search engines like Google and Bing crawl, index, and rank your site. GEO (Generative Engine Optimization) in this product scores technical and content signals for machine readability — structure, authority, citations and freshness. Both appear in one audit. GEO here is not a measured position inside AI answer engines.
Does the scan measure AI search visibility or rankings?
The scan evaluates technical and content signals that may affect how machine systems can understand and process a website. It does not measure actual visibility or ranking inside AI search systems.
Is the free report really free?
Yes. You can generate a free report for any URL without creating an account. We do not require a credit card. Re-run the audit anytime to track improvements — each run creates a new report on the public result page.
How long does an audit take?
Most audits finish in 1–3 minutes. Progress is shown on screen. Larger or slower sites may take a bit longer.
What do the SEO, GEO, WCAG, Security and Performance scores mean?
Each score is 0–100 with a letter grade (A–F). Higher is better. The SEO score reflects technical health and on-page optimization for search engines; the GEO (AI readiness) score reflects on-site technical and content signals for machine readability; the WCAG-oriented score reflects static HTML accessibility checks (POUR) — not full WCAG certification; the Security score reflects passive hardening checks (transport, headers, content and exposure) — not a penetration test; and the Performance score reflects Core Web Vitals, loading diagnostics, delivery and payload. The combined score is the average of the five pillars. See our methodology page for details.
What does the performance audit check?
The Performance branch (from v2.2) scores Core Web Vitals (lab LCP, INP and CLS via Lighthouse, plus CrUX field data when Google has enough samples), loading diagnostics (TTFB with Google’s 800ms good threshold, FCP, Speed Index, Total Blocking Time), delivery (compression, caching, HTTP/2/3, CDN hints) and payload (images, render-blocking resources, third-party scripts, resource hints). HTML and header checks always run; lab and field vitals need a PageSpeed Insights API key and enough Chrome user data.
What does the security audit check, and is it safe to run?
The Security branch (from v2.1) is a passive, static review — not penetration testing or vulnerability scanning. It inspects response headers, the returned HTML and a few read-only probes: transport (HTTPS, HTTP→HTTPS redirect, HSTS, mixed content), security headers (CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy, CORS), content issues (forms over HTTP, tabnabbing, missing Subresource Integrity, risky inline scripts) and exposure (cookie flags, server/version disclosure, security.txt, accidentally exposed files). It never injects payloads or runs active attacks, so it is safe to run on any site — but a good passive score is not a guarantee of security and is no substitute for a full penetration test.
Do you analyze backlinks or rankings?
No. Our audit is on-site only. We do not pull backlink data, search rankings, or live AI citation rates. We focus on crawlability, content, technical setup, GEO / AI readiness signals, accessibility, passive security and performance.
Can I use this for client work?
Yes. You can run audits and share the HTML report link with clients. See use cases for agency and marketer scenarios.
How do I improve my GEO / AI readiness score?
Improve structure (clear headings, definitions, answer-style content), add E-E-A-T signals (author, dates, expertise), use Schema.org where relevant, and make content easier for machines to parse. Our report lists specific recommendations per issue. Improving these signals does not guarantee citations in AI systems.
How do I improve my Performance score?
Start with TTFB (CDN and HTML caching), then LCP (hero image: modern format, preload, no lazy-load), then INP (defer third-party JavaScript) and CLS (width/height on images). The report lists the specific vital that failed and the HTML/header findings that usually cause it.
How do I improve my Security score?
Serve the whole site over HTTPS and add an HSTS header, then add the core security headers (a Content-Security-Policy without unsafe-inline/unsafe-eval, X-Frame-Options or frame-ancestors, X-Content-Type-Options, Referrer-Policy and Permissions-Policy). Set Secure, HttpOnly and SameSite on cookies, avoid leaking server/framework versions, remove accidentally exposed files (e.g. .git, .env) and publish a security.txt. Each finding in the report includes a specific recommendation.
What is a free SEO audit and what do I get?
A free SEO audit here means you enter one URL and receive a full HTML report with SEO, GEO (AI readiness), WCAG, Security and Performance scores (A–F and 0–100), a list of issues with severity and recommendations. No sign-up or credit card. Re-run the audit after changes to compare scores over time on the report history page.
Can I audit a competitor's website?
Yes. You can run our tool on any publicly reachable URL. Use it to compare your site's scores with a competitor's (run two reports) and see where you stand on technical SEO, AI readiness and performance. We don't store or share audit targets.