Schema.org is a joint initiative of Google, Microsoft, Yahoo, and Yandex that defines standards for structured data on websites.
Structured data helps search engines and AI systems better understand your page content. It's the key to getting rich snippets in Google and citations in ChatGPT.
Most important schema types for SEO and GEO: FAQPage (for FAQ sections), HowTo (for step-by-step instructions), Article (for blog content), Organization (for company info), Person (for authors).
Implementing Schema.org in Next.js is simple - just add a JSON-LD script in your component. You can use tools like Google Rich Results Test for validation.
Remember: well-implemented structured data means not only better SEO but also a greater chance of being cited by AI systems, which are increasingly becoming the main source of information for users.
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Anna Nowak
CTO & Lead Developer
AI and machine learning specialist with experience in building content analysis systems.
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