Last updated: February 2025
How SEO-GEO Scoring and Metrics Work
In short
- · Two scores: SEO (0–100, A–F) and GEO (0–100, A–F).
- · SEO = technical + on-page + content. GEO = AI visibility and citation readiness.
- · We only analyze on-site factors; no backlinks or rankings.
- · We update this page when we change scoring; see "Credibility and updates" below.
Overview: what the scores mean
We produce two main scores: SEO (search engine optimization) and GEO (Generative Engine Optimization). Each is a 0–100 number mapped to a letter grade (A–F). Scores are based on weighted checks; critical issues reduce the score more than warnings or informational items.
SEO score
The SEO score reflects technical health, on-page optimization, and content signals that search engines use. We combine:
- Technical (e.g. 35%) — crawlability, indexability, sitemap, robots, Core Web Vitals, mobile, HTTPS.
- On-page (e.g. 35%) — title, meta description, headings, content length, internal links.
- Content and structure (e.g. 30%) — readability, schema, duplicate content signals.
Exact weights may be tuned over time; the report shows which checks passed or failed so you can act on them. See features for the full list of what we measure.
GEO score
The GEO score reflects how well your content is suited to be cited by AI systems (e.g. ChatGPT, Perplexity, Claude, AI Overviews). We look at:
- Structure and clarity — clear headings, definitions, answer-style phrasing.
- E-E-A-T — author, dates, expertise, and trust signals.
- Citation-friendly markup — Schema.org, factual clarity, source attribution.
GEO is newer than SEO; our criteria are based on published research and best practices and will evolve as AI systems change.
Grading scale
| Grade | Score range |
|---|---|
| A | 90–100 |
| B | 75–89 |
| C | 60–74 |
| D | 40–59 |
| F | 0–39 |
Limitations
- Snapshot only — We analyze the site at crawl time. We do not track rankings or historical SERP data.
- No backlink or off-page data — Our score does not include link authority or external signals; focus is on-site.
- AI systems change — GEO criteria are based on current best practices; AI behavior and citation patterns may change.
- Crawl depth — Free reports may limit crawl depth; larger sites might not have every page analyzed.
For more on what the tool is best used for, see use cases and FAQ.
Credibility and updates
We update this methodology when we change scoring or add checks. The "Last updated" date at the top reflects the last substantive change. Our team and editorial approach are described on the About page.
Why we publish this (editorial transparency)
We believe audit tools should be transparent about what they measure and how. This page exists so you can interpret your report correctly and compare our approach with other tools (e.g. Ahrefs, SEMrush, Screaming Frog). We do not sell placement in our recommendations; scores are calculated from the same rules for every URL. If you have questions, contact us or read our FAQ.