Matan · GEO · Authority (E-E-A-T)
Named entity in schema
Organization/Person/WebSite JSON-LD must include a name field.
Pass condition in our engine: Schema includes a name on a primary entity type.
1. Problem description
A type without a name is an empty node. Entity clarity scoring looks at that name and whether it appears in the title and H1.
2. Most common causes
- JSON-LD copied from a tutorial with placeholder omitted.
- name is nested incorrectly so parsers miss it.
3. How to fix it
- Set name on Organization, Person or WebSite to your real brand or person.
- Use the same spelling everywhere.
Test this check
We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.
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