Matan · GEO · Authority (E-E-A-T)
Named entity in schema (GEO)
Organization/Person/WebSite JSON-LD must include a name field.
Pass condition in our engine: Schema includes a name on a primary entity type.
This GEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.
1. Problem description
A type without a name is an empty node. Entity clarity scoring looks at that name and whether it appears in the title and H1.
2. Most common causes
- JSON-LD copied from a tutorial with placeholder omitted.
- name is nested incorrectly so parsers miss it.
3. How to fix it
- Set name on Organization, Person or WebSite to your real brand or person.
- Use the same spelling everywhere.
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