Matan · GEO · Authority (E-E-A-T)
Person schema (GEO)
Schema.org Person ties the byline to an entity Google and models can graph.
Pass condition in our engine: Person JSON-LD is present.
This GEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.
1. Problem description
A name in the sidebar is not the same as a Person node with url, jobTitle and sameAs. Without it, the author is just a string. Combine with Organization for publisher + writer.
2. Most common causes
- Article schema omits author.
- Author is a plain text field.
- Person JSON-LD is on the team page only, not on articles.
3. How to fix it
- Add Person (nested as Article.author or standalone) with name and url.
- Link sameAs to LinkedIn or a Wikipedia page if they exist.
- Keep the visible byline matching the schema name.
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