Matan · GEO · Authority (E-E-A-T)

Author information (GEO)

A visible byline is a core E-E-A-T and GEO trust signal.

Pass condition in our engine: Visible author/byline signals are present.

This GEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.

1. Problem description

Anonymous posts are harder to cite in YMYL and expert topics. We look for author/byline words, rel=author, or author-looking CSS. It is weighted critical in Authority. A full “about the author” box beats a hidden schema-only Person.

2. Most common causes

  • Corporate blog with no byline by policy.
  • The author is only in JSON-LD, not on the page.
  • Guest posts stripped the bio in a redesign.

3. How to fix it

  1. Show the author’s name next to the date.
  2. Link to a profile page with credentials.
  3. Add rel=author or a clearly labelled byline.

Test this check

We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.

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