Matan · GEO · Authority (E-E-A-T)

Organization schema (GEO)

Organization (or LocalBusiness) identifies who publishes the site.

Pass condition in our engine: Organization, LocalBusiness, Corporation or NGO schema is present.

This GEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.

1. Problem description

Models need a publisher entity to attribute quotes. LocalBusiness, Corporation and NGO count. Missing organization schema is common on personal blogs and still worth adding as a WebSite/Organization pair.

2. Most common causes

  • Only Article schema on posts, nothing on the homepage.
  • The JSON-LD type is WebPage only.

3. How to fix it

  1. Add Organization with name, url, logo and sameAs.
  2. Set publisher on Article to that Organization.
  3. Use LocalBusiness if you have a real-world venue.

Test this check

We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.

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