Matan · GEO · Authority (E-E-A-T)
Organization schema
Organization (or LocalBusiness) identifies who publishes the site.
Pass condition in our engine: Organization, LocalBusiness, Corporation or NGO schema is present.
1. Problem description
Models need a publisher entity to attribute quotes. LocalBusiness, Corporation and NGO count. Missing organization schema is common on personal blogs and still worth adding as a WebSite/Organization pair.
2. Most common causes
- Only Article schema on posts, nothing on the homepage.
- The JSON-LD type is WebPage only.
3. How to fix it
- Add Organization with name, url, logo and sameAs.
- Set publisher on Article to that Organization.
- Use LocalBusiness if you have a real-world venue.
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