Matan · SEO · Content

Meta description

The meta description is the default SERP abstract and a secondary relevance hint.

Pass condition in our engine: A non-empty meta description is present.

1. Problem description

Google may rewrite it, but a missing description often yields a random text fragment. That fragment can include cookie banners or nav labels. A written description also helps social crawlers when og:description is absent.

2. Most common causes

  • The field was left blank in the CMS.
  • The template does not output meta name=description.
  • A plugin outputs an empty content="" attribute.

3. How to fix it

  1. Write one sentence (about 150 characters) that states the page promise and a cue to click.
  2. Include the primary topic naturally; do not stuff keywords.
  3. Keep it unique per URL.

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We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.

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