Matan · SEO · Content
Description length
120–155 characters is the practical window before most SERPs truncate the snippet.
Pass condition in our engine: Meta description length is 120–155 characters.
1. Problem description
Tiny descriptions waste space; huge ones get cut mid-sentence. Neither is a ranking penalty by itself, but both reduce click-through when a competitor’s snippet is complete.
2. Most common causes
- Authors paste the first paragraph of the article (300+ characters).
- A one-line slogan is reused as the description.
- CMS limits were never explained to editors.
3. How to fix it
- Edit to roughly 120–155 characters with a benefit and a qualifier.
- Front-load the distinctive claim; put the brand at the end if needed.
- Re-check after translation — length changes by language.
Test this check
We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.
Scoring rules for the full site crawl are documented in methodology. Want every category at once? Generate a free report.
Get your free SEO & GEO report
Enter your URL and receive a full audit with scoring and recommendations. No sign-up required.