Matan · SEO · Content
Description length (SEO)
120–155 characters is the practical window before most SERPs truncate the snippet.
Pass condition in our engine: Meta description length is 120–155 characters.
This SEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.
1. Problem description
Tiny descriptions waste space; huge ones get cut mid-sentence. Neither is a ranking penalty by itself, but both reduce click-through when a competitor’s snippet is complete.
2. Most common causes
- Authors paste the first paragraph of the article (300+ characters).
- A one-line slogan is reused as the description.
- CMS limits were never explained to editors.
3. How to fix it
- Edit to roughly 120–155 characters with a benefit and a qualifier.
- Front-load the distinctive claim; put the brand at the end if needed.
- Re-check after translation — length changes by language.
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