Matan · GEO · Authority (E-E-A-T)
Brand in title or H1 (GEO)
The schema entity name should appear in the title or H1 so the page is about that entity.
Pass condition in our engine: The schema entity name appears in the title or main H1.
This GEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.
1. Problem description
If schema says “Northwind” but the H1 is a generic “Welcome”, models get mixed signals. This is one of the entity-clarity checks.
2. Most common causes
- Brand only in the logo image, not in text.
- Title template dropped the site name on purpose.
3. How to fix it
- Include the brand or author name in the title or H1 where it is natural.
- Align spelling with JSON-LD name.
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