Matan · SEO · Structure

Structured data present

JSON-LD (or microdata) makes entities explicit for Google and for generative engines.

Pass condition in our engine: JSON-LD or microdata is present on the page.

1. Problem description

Plain HTML can be parsed, but schema removes guesswork about whether a string is an author, a price or a FAQ. Sites with no JSON-LD at all miss rich results and weaker GEO citation cues.

2. Most common causes

  • The CMS never installed a schema plugin.
  • Schema is injected only in GTM after load (invisible to static HTML analysis).
  • Invalid JSON in the script type=application/ld+json block.

3. How to fix it

  1. Add JSON-LD for the real type: Organization on the homepage, Article on posts, Product on SKUs, FAQPage where you have Q&A.
  2. Render it in the initial HTML.
  3. Validate with Google’s Rich Results Test.

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