Matan · GEO · Freshness
Event schema (GEO)
Event markup exposes dates and locations for models and rich results.
Pass condition in our engine: Event/BusinessEvent/SocialEvent schema is present (optional if you have no events).
This GEO check is part of SEO-GEO scoring 2.2.1, last updated 2026-09-18. About 90 percent of the evaluation runs on the HTML we crawl, so you can verify the same pass condition with a free report.
1. Problem description
If you do not run events, failing this check is expected — treat it as optional. If you sell webinars or conferences and omit Event JSON-LD, those dates are just prose.
2. Most common causes
- Event details live in a PDF flyer.
- A third-party widget is an iframe with no schema on your page.
3. How to fix it
- Add Event with name, startDate, location or eventAttendanceMode.
- Update or remove past events.
Test this check
We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.
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