SEO and GEO Audit Report for www.wp.pl — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://www.wp.pl/. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 61/100 (grade D). Overall GEO score: 80/100 (grade B). Combined visibility score: 71/100 (grade C). Report generated on March 19, 2026.

SEO category scores

Technical SEO: 60/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 46/100 — titles, meta descriptions, headings, alt text.
Site structure: 75/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 71/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 60/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 100/100 — author information, organization schema, credentials.
Citations: 71/100 — external sources, references, statistics.
Freshness: 100/100 — publication and modification dates.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

Many broken links (critical): Urgently fix broken links - they negatively impact SEO.
Missing English translations (warning): Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.
Missing FAQ schema (warning): Add FAQ Schema for better AI visibility.
Many orphan pages (warning): Urgently add links to orphan pages.
No compression (warning): Enable compression on the server.
Homepage title too short (warning): Extend the title to 50-60 characters.
Slow TTFB (warning): Optimize server, consider CDN.
No links to authoritative sources (info): Add links to official sources.

Pages analyzed

This audit crawled 40 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v1.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: March 19, 2026 at 07:46 AM

Analyzed Website

https://www.wp.pl/

Open site

SEO

61/100

GEO

80/100

Combined Score

C (71/100)

Recommendations

1 Critical6 Warnings5 Info12 Total

7 Quick wins5 Larger projects

Analysis time: 58303ms · Pages crawled: 40

Scoring algorithm v1.0· outdated

All Recommendations12

Quick wins (7)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

No compression

The server is not using gzip/brotli compression.

💡 Enable compression on the server.

warning[seo]

Homepage title too short

Title has only 9 characters.

Affected pages (1)

https://horoskop.wp.pl/

💡 Extend the title to 50-60 characters.

warning[seo]

Slow TTFB

Average TTFB: 954ms.

💡 Optimize server, consider CDN.

info[seo]

Images without alt text

309 of 1262 images (24%) are missing alt attribute.

💡 Add descriptive alt text to all images.

info[seo]

Pages without H1 heading

1 of 40 pages are missing H1.

Affected pages (1)

https://pogoda.wp.pl/miasta/polska

💡 Add an H1 heading to each page.

info[seo]

Missing Open Graph tags

The homepage is missing Open Graph tags.

💡 Add og:title, og:description, og:image tags.

info[geo]

No table of contents

No page has a table of contents.

💡 Add table of contents to longer articles.

Larger projects (5)

Higher-impact improvements that may need more development or content work.

critical[seo]

Many broken links

Found 74 broken internal links.

Affected pages (4)

💡 Urgently fix broken links - they negatively impact SEO.

warning[seo]

Missing English translations

40 of 40 pages lack English translations.

Affected pages (40)

and 20 more

💡 Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.

warning[geo]

Missing FAQ schema

No page contains FAQPage Schema.

💡 Add FAQ Schema for better AI visibility.

warning[seo]

Many orphan pages

24 pages have no links pointing to them.

Affected pages (24)

and 4 more

💡 Urgently add links to orphan pages.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

Executive Summary

SEO Categories

Category	Score
Technical SEO	D (60)
Content Quality	F (46)
Site Structure	C (75)
Performance	C (71)

GEO Categories

Category	Score
AI Readability	D (60)
Authority (E-E-A-T)	A (100)
Citations & Sources	C (71)
Content Freshness	A (100)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	Yes
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	74

Content Quality

Metric	Value
Page Title	Yes (9 chars)
Meta Description	Yes (63 chars)
H1 Heading	Yes (1 found)
Heading Structure	Needs work
Avg Word Count	1201
Images Without Alt	309
Open Graph	No
Twitter Cards	No

Site Structure

Metric	Value
Internal Links	4156
External Links	528
Breadcrumbs	Yes
Max Depth	3 levels
Orphan Pages	24
Avg URL Length	73 chars

Performance

Metric	Value
Load Time	0.97s
TTFB	954ms
Page Size	184 KB
Compression	Disabled
Caching	Enabled
Image Optimization	80/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	WebSite, BreadcrumbList, Place, WebPage, Person
FAQ Schema	No
HowTo Schema	No
Article Schema	Yes
Table of Contents	No
Summary Section	Yes
Lists Count	639
Tables Count	21
Content Clarity	63/100
Headings (H2/H3)	2

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	Yes
Organization Schema	Yes
About Page	Yes
Contact Information	Yes
Social Profiles	Yes
Credentials/Expertise	Yes
sameAs entity links	No

Citations & Sources

Metric	Value
External Links	528
Authority Site Links	0
References Section	Yes
Statistics/Data	Yes
Quotes/Blockquotes	Yes

Content Freshness

Metric	Value
Publish Date	2026-03-19
Last Modified	Yes
Content Age	0 days
Mentions 2026	Yes
News Schema	Yes

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

C (75)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer
✓Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

A (100)

✓PerplexityBot allowed
✓Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

E (50)

✗Strong classic SEO foundation
✓Google-Extended allowed
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

E (50)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✗llms.txt present
✓Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

E (50)

✓Google-Extended allowed
✓Structured data (JSON-LD) present
✗FAQ or HowTo schema
✗Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages40

Total pages analyzed: 40

https://horoskop.wp.pl/
https://tech.wp.pl/czyj-to-numer-telefonu-podpowiadamy-jak-sprawdzic-6071987948037249a
https://pogoda.wp.pl/miasta/polska
https://pogoda.wp.pl/pogoda-dlugoterminowa/zakopane/3080866
https://pogoda.wp.pl/pogoda-na-dzis/warszawa/756135
https://pogoda.wp.pl/pogoda-dlugoterminowa/gdansk/3099434
https://pogoda.wp.pl/pogoda-dlugoterminowa/lodz/3093133
https://pogoda.wp.pl/pogoda-dlugoterminowa/lublin/765876
https://pogoda.wp.pl/pogoda-na-dzis/wroclaw/3081368
https://pogoda.wp.pl/pogoda-dlugoterminowa/krakow/3094802
https://pogoda.wp.pl/pogoda-dlugoterminowa/poznan/3088171
https://pogoda.wp.pl/pogoda-na-dzis/poznan/3088171
https://pogoda.wp.pl/pogoda-dlugoterminowa/bialystok/776069
https://pogoda.wp.pl/pogoda-dlugoterminowa/czestochowa/3100946
https://pogoda.wp.pl/pogoda-dlugoterminowa/kielce/769250
https://pogoda.wp.pl/pogoda-dlugoterminowa/gdynia/3099424
https://pogoda.wp.pl/pogoda-dlugoterminowa/radom/760778
https://pogoda.wp.pl/pogoda-na-dzis/zakopane/3080866
https://pogoda.wp.pl/pogoda-na-dzis/krakow/3094802
https://pogoda.wp.pl/pogoda-na-dzis/lublin/765876
https://pogoda.wp.pl/pogoda-na-dzis/gdansk/3099434
https://pogoda.wp.pl/pogoda-na-dzis/lodz/3093133
https://pogoda.wp.pl/pogoda-na-dzis/bialystok/776069
https://wiadomosci.wp.pl/katar-wydala-dwoch-attaches-iranu-odpowiedz-na-ataki-na-ras-laffan-7265884087970208a
https://wiadomosci.wp.pl/szlifowanie-planu-b-do-safe-kulisy-rozmow-7265706107177376a
https://sportowefakty.wp.pl/pilka-nozna/1240373/wielkie-hity-w-cwiercfinalach-ligi-mistrzow-oto-pary
https://sportowefakty.wp.pl/pilka-nozna/1238911/ten-dzien-przejdzie-do-historii-lewandowski-przebil-messiego-i-pobil-rekord-ligi
https://wiadomosci.wp.pl/kara-za-bunt-w-pis-bochenek-mentalnie-po-stronie-tuska-7265752828955040a
https://sportowefakty.wp.pl/pilka-nozna/1239887/wielka-fc-barcelona-przelamanie-roberta-lewandowskiego
https://wiadomosci.wp.pl/kulisy-rzadowej-strategii-w-sprawie-rewizji-ets-7265725151435072a
https://wiadomosci.wp.pl/koniec-lex-bogucki-w-sejmie-mala-rewolucja-7265897884150176a
https://wiadomosci.wp.pl/dzialo-sie-w-nocy-arabia-saudyjska-zmienia-postawe-wobec-iranu-7265865143834944a
https://wiadomosci.wp.pl/trump-tlumaczy-sie-po-ataku-izraela-usa-nie-mialy-zadnej-wiedzy-7265847403956544a
https://wiadomosci.wp.pl/dyskusja-przed-atakiem-na-iran-kent-trump-na-nia-nie-pozwalal-7265904102365504a
https://wiadomosci.wp.pl/media-tusk-zdecydowal-o-malej-rekonstrukcji-rzadu-7265915120150944a
https://wiadomosci.wp.pl/stac-cie-komuchu-ostre-slowa-czarnka-do-marszalka-sejmu-7265747279407520a
https://wiadomosci.wp.pl/koniec-poblazania-sasiad-iranu-grozi-odwetem-i-eskalacja-7265886096411040a
https://wiadomosci.wp.pl/ko-zwieksza-przewage-nad-pis-ale-premier-ma-powody-do-obaw-7265616109037888a
https://wiadomosci.wp.pl/poranek-wirtualnej-polski-gosciem-programu-wicerzecznik-pis-7265890881395008a
https://sportowefakty.wp.pl/pilka-nozna/1240351/zmarnowana-szansa-czestochowy-wyprzedany-stadion-w-sosnowcu

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