SEO and GEO Audit Report for www.northit.fr — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://www.northit.fr. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 76/100 (grade C). Overall GEO score: 73/100 (grade C). Overall WCAG accessibility score: 81/100 (grade B). Combined visibility score: 77/100 (grade C). Report generated on July 23, 2026.

SEO category scores

Technical SEO: 76/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 69/100 — titles, meta descriptions, headings, alt text.
Site structure: 88/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 75/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 68/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 92/100 — author information, organization schema, credentials.
Citations: 43/100 — external sources, references, statistics.
Freshness: 86/100 — publication and modification dates.

WCAG accessibility category scores

Perceivable: 100/100 — alt text, language declaration, media alternatives.
Operable: 67/100 — landmarks, skip links, form labels, link purpose.
Understandable: 75/100 — page title, heading hierarchy, readable structure.
Robust: 80/100 — valid markup, ARIA, table headers, iframe titles.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

Poor LCP (critical): Prioritize LCP optimization — compress images, use a CDN and defer non-critical JavaScript.
Form inputs without labels (critical): Associate every input with a <label for="..."> or aria-label / aria-labelledby.
Missing English translations (warning): Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.
No links to external sources (warning): Add links to research and reports.
Duplicate titles (warning): Each page should have a unique title.
Many orphan pages (warning): Urgently add links to orphan pages.
Heading hierarchy skips levels (warning): Use sequential heading levels (H1 → H2 → H3) without skipping.
Data tables missing header cells (warning): Use <th scope="col|row"> for data table headers so screen readers can navigate.

Pages analyzed

This audit crawled 55 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v2.0.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: July 23, 2026 at 01:17 PM

Analyzed Website

https://www.northit.fr

Open site

SEO

76/100

GEO

73/100

WCAG

81/100

Combined Score

C (77/100)

Recommendations

2 Critical9 Warnings12 Info23 Total

10 Quick wins13 Larger projects

Analysis time: 35600ms · Pages crawled: 55

Scoring algorithm v2.0.0· outdated

All Recommendations23

Quick wins (10)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

Broken links found

Found 1 broken internal links.

Affected pages (1)

https://www.northit.fr/index.html

💡 Fix or remove broken links.

warning[seo]

Form inputs without labels

56 form field(s) lack an associated label or aria-label.

💡 Associate every input with a <label> or aria-label for accessibility and parser clarity.

warning[seo]

HTML lang does not match content language

Homepage declares lang="fr" but content reads as EN.

Affected pages (1)

https://www.northit.fr

💡 Set the html lang attribute to match the primary language of the page body and align hreflang tags.

info[seo]

Some pages missing canonical tag

1 of 55 pages are missing the canonical tag.

Affected pages (1)

https://www.northit.fr/espace-apprenant

💡 Add canonical tag to all pages.

info[geo]

Few lists in content

Average 1.3 lists per page.

💡 Add bullet lists to structure content.

info[geo]

No Speakable schema

No speakable markup found — voice assistants and some AI parsers use it to extract quotable passages.

💡 Consider Schema.org SpeakableSpecification on key answer sections.

info[geo]

No glossary or definitions

No definition lists or glossary section detected.

💡 Add a glossary or <dl> definition block for domain terms — AI engines use these for entity disambiguation.

info[seo]

Homepage title too long

Title has 67 characters.

Affected pages (1)

https://www.northit.fr

💡 Shorten the title to maximum 60 characters.

info[seo]

Pages without H1 heading

1 of 55 pages are missing H1.

Affected pages (1)

https://www.northit.fr/espace-apprenant

💡 Add an H1 heading to each page.

info[geo]

No table of contents

No page has a table of contents.

💡 Add table of contents to longer articles.

Larger projects (13)

Higher-impact improvements that may need more development or content work.

critical[seo]

Poor LCP

Largest Contentful Paint (lab, mobile): 5.39s.

Affected pages (1)

https://www.northit.fr

💡 Prioritize LCP optimization — compress images, use a CDN and defer non-critical JavaScript.

critical[wcag]

Form inputs without labels

56 form field(s) lack an associated label (WCAG 1.3.1, 3.3.2).

💡 Associate every input with a <label for="..."> or aria-label / aria-labelledby.

warning[seo]

Missing English translations

55 of 55 pages lack English translations.

Affected pages (55)

and 35 more

💡 Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.

warning[geo]

No links to external sources

AI values content backed by external sources.

💡 Add links to research and reports.

warning[seo]

Duplicate titles

Found 26 duplicate titles across different pages.

Affected pages (54)

and 34 more

💡 Each page should have a unique title.

warning[seo]

Many orphan pages

24 pages have no links pointing to them.

Affected pages (24)

and 4 more

💡 Urgently add links to orphan pages.

warning[wcag]

Heading hierarchy skips levels

Heading levels skip (e.g. H1 → H3) on one or more pages (WCAG 1.3.1).

Affected pages (10)

💡 Use sequential heading levels (H1 → H2 → H3) without skipping.

warning[wcag]

Data tables missing header cells

10 table(s) lack <th> or scope attributes (WCAG 1.3.1).

💡 Use <th scope="col|row"> for data table headers so screen readers can navigate.

info[geo]

Few quantified facts in content

Less than 20% of pages contain concrete numbers, units or ISO dates in body text.

💡 Include specific figures, dates and units — AI answers prefer citeable, verifiable facts.

info[geo]

Inconsistent brand naming

The page title, H1 and/or og:site_name use different brand names — this weakens entity clarity for AI knowledge graphs.

💡 Use the same brand name everywhere: schema name, <title>, H1 and og:site_name should match.

info[geo]

No quotations

Attributed quotations make passages more citable for AI engines.

💡 Add relevant quotations (<blockquote>) with clear attribution.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

info[wcag]

No skip-to-content link

No skip navigation link detected (WCAG 2.4.1 Bypass Blocks).

💡 Add a visible-on-focus skip link as the first focusable element: <a href="#main">Skip to content</a>.

Executive Summary

SEO Categories

Category	Score
Technical SEO	C (76)
Content Quality	D (69)
Site Structure	B (88)
Performance	C (75)

GEO Categories

Category	Score
AI Readability	D (68)
Authority (E-E-A-T)	A (92)
Citations & Sources	F (43)
Content Freshness	B (86)

WCAG Categories

Category	Score
Perceivable	A (100)
Operable	D (67)
Understandable	C (75)
Robust	B (80)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	No
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	1
Accessibility score	67/100

Content Quality

Metric	Value
Page Title	Yes (67 chars)
Meta Description	Yes (140 chars)
H1 Heading	Yes (1 found)
Heading Structure	Good
Avg Word Count	926
Thin pages (<300 words)	0 (0%)
Content language (homepage)	EN
HTML lang	fr
Images Without Alt	0
Open Graph	Yes
Twitter Cards	Yes

Site Structure

Metric	Value
Internal Links	1229
External Links	25
Breadcrumbs	Yes
Max Depth	1 levels
Orphan Pages	24
Avg URL Length	38 chars

Performance

Metric	Value
Load Time	0.05s
TTFB	44ms
Page Size	26 KB
Compression	Enabled
Caching	Enabled
Image Optimization	89/100
LCP (lab, mobile)	5.39s
CLS (lab)	0.000
INP (lab)	141ms
Lighthouse Performance	67/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	Organization, ImageObject, PostalAddress, Country, Person, PropertyValue, EducationalOccupationalCredential, Article, EducationalOrganization, WebSite, Course, Offer, BreadcrumbList, ListItem, CourseInstance, Schedule, AggregateRating, FAQPage, Question, Answer, Event, VirtualLocation, WebPage, Dataset, ContactPage, ContactPoint, ItemList, Blog, BlogPosting, Review, Rating
FAQ Schema	Yes
HowTo Schema	No
Article Schema	Yes
Table of Contents	No
Summary Section	Yes
Lists Count	74
Tables Count	41
Content Clarity	82/100
Readability (Flesch)	8/100
Avg. sentence length	101 chars
Sentences (homepage)	25
Headings (H2/H3)	5
Max paragraph length	276 chars
Answer-first sections	60%
Question-style headings	1
Speakable schema	No
Glossary / definitions	No
Pages with quantified facts	10
Unique schema types	31

AI Crawler Access

Metric	Value
robots.txt present	Yes
llms.txt present	Yes
AI crawlers blocked	None

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	Yes
Organization Schema	Yes
About Page	Yes
Contact Information	Yes
Social Profiles	Yes
Credentials/Expertise	Yes
sameAs entity links	Yes
Entity clarity	75/100
Schema entity name	North IT

Citations & Sources

Metric	Value
External Links	25
Authority Site Links	0
References Section	Yes
Statistics/Data	352
Quotes/Blockquotes	0

Content Freshness

Metric	Value
Publish Date	2026-07-15
Last Modified	Yes
Content Age	8 days
Mentions 2026	Yes
News Schema	No

WCAG Accessibility Analysis

Static HTML audit aligned with WCAG 2.x POUR principles. Color contrast, keyboard navigation and focus order require manual or browser-based testing.

Perceivable

Metric	Value
Images with alt text	100%
Images missing alt	0
Page language (lang)	fr

Operable

Metric	Value
Main landmark	Yes
Navigation landmark	Yes
Skip-to-content link	No
Unlabeled form inputs	56
Links without text	0
Buttons without name	0

Understandable

Metric	Value
Page title	Yes (67 chars)
H1 count (homepage)	1
Valid heading hierarchy	No
Pages with lang attribute	55/55

Robust

Metric	Value
Duplicate IDs	0
Tables without headers	10
Iframes without title	0
ARIA without role	0

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

A (100)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✓Sections lead with a direct answer
✓Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

A (100)

✓PerplexityBot allowed
✓Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

A (100)

✓Strong classic SEO foundation
✓Google-Extended allowed
✓Structured data (JSON-LD) present
✓Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

A (100)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✓llms.txt present
✓Strong authority signals (E-E-A-T)
✓Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

A (100)

✓Google-Extended allowed
✓Structured data (JSON-LD) present
✓FAQ or HowTo schema
✓Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

All AI Crawlers

Status of every known AI crawler user-agent detected in your robots.txt analysis. Blocking a bot prevents that engine from reading and citing your content.

User-agent	Provider	Access
GPTBot	OpenAI / ChatGPT	Explicitly allowed
OAI-SearchBot	OpenAI / ChatGPT	Explicitly allowed
ChatGPT-User	OpenAI / ChatGPT	Explicitly allowed
PerplexityBot	Perplexity	Explicitly allowed
Perplexity-User	Perplexity	Explicitly allowed
ClaudeBot	Anthropic / Claude	Explicitly allowed
Claude-Web	Anthropic / Claude	Allowed (default)
anthropic-ai	Anthropic / Claude	Explicitly allowed
Google-Extended	Google / Gemini	Explicitly allowed
Applebot-Extended	Apple Intelligence	Explicitly allowed
CCBot	Common Crawl	Allowed (default)
Amazonbot	Amazon	Explicitly allowed
Bytespider	ByteDance	Allowed (default)
Meta-ExternalAgent	Meta AI	Explicitly allowed
cohere-ai	Cohere	Allowed (default)

"Allowed (default)" means no bot-specific rule was found — the site follows the global User-agent: * policy.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages55

Total pages analyzed: 55

https://www.northit.fr
https://northit.fr/
https://northit.fr/formation
https://northit.fr/prix-certification-itil-4
https://northit.fr/examen-itil-4-foundation
https://northit.fr/financement
https://northit.fr/itsm
https://northit.fr/salaires-itsm
https://northit.fr/faq
https://northit.fr/reservation
https://northit.fr/itil-v5
https://northit.fr/about
https://northit.fr/contact
https://northit.fr/references
https://northit.fr/blog
https://northit.fr/blog-formation-itil-4-a-distance
https://northit.fr/blog-itil-4-managing-professional-strategic-leader
https://northit.fr/blog-comment-passer-certification-itil-4-foundation
https://northit.fr/blog-itil4-devops-agile
https://northit.fr/blog-itil4-vs-itil-v3-differences
https://northit.fr/blog-metiers-qui-recrutent-avec-itil-4
https://northit.fr/temoignages
https://northit.fr/charte-ethique
https://northit.fr/reglement-interieur-stagiaires
https://northit.fr/mentions-legales
https://northit.fr/politique-de-confidentialite
https://northit.fr/termes
https://www.northit.fr/itil-v5
https://www.northit.fr/formation
https://www.northit.fr/financement
https://www.northit.fr/references
https://www.northit.fr/about
https://www.northit.fr/blog
https://www.northit.fr/faq
https://www.northit.fr/reservation
https://www.northit.fr/temoignages
https://www.northit.fr/prix-certification-itil-4
https://www.northit.fr/examen-itil-4-foundation
https://www.northit.fr/termes
https://www.northit.fr/charte-ethique
https://www.northit.fr/reglement-interieur-stagiaires
https://www.northit.fr/mentions-legales
https://www.northit.fr/politique-de-confidentialite
https://www.northit.fr/contact
https://www.northit.fr/espace-apprenant
https://www.northit.fr/itsm
https://www.northit.fr/blog-comment-passer-certification-itil-4-foundation
https://www.northit.fr/blog-formation-itil-4-a-distance
https://www.northit.fr/salaires-itsm
https://www.northit.fr/blog-itil-4-managing-professional-strategic-leader
https://www.northit.fr/blog-metiers-qui-recrutent-avec-itil-4
https://www.northit.fr/blog-itil4-devops-agile
https://www.northit.fr/blog-itil4-vs-itil-v3-differences
https://northit.fr
https://www.northit.fr/index.html

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