SEO and GEO Audit Report for promopages.yandex.ru — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for http://promopages.yandex.ru. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 62/100 (grade D). Overall GEO score: 15/100 (grade F). Overall WCAG accessibility score: 93/100 (grade A). Combined visibility score: 57/100 (grade E). Report generated on July 14, 2026.

SEO category scores

Technical SEO: 65/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 62/100 — titles, meta descriptions, headings, alt text.
Site structure: 63/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 58/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 21/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 8/100 — author information, organization schema, credentials.
Citations: 29/100 — external sources, references, statistics.
Freshness: 0/100 — publication and modification dates.

WCAG accessibility category scores

Perceivable: 100/100 — alt text, language declaration, media alternatives.
Operable: 78/100 — landmarks, skip links, form labels, link purpose.
Understandable: 100/100 — page title, heading hierarchy, readable structure.
Robust: 100/100 — valid markup, ARIA, table headers, iframe titles.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

Missing HTTPS (critical): Install an SSL certificate and redirect all traffic to HTTPS.
No JSON-LD structured data (critical): Add Schema.org JSON-LD (Article, FAQPage, HowTo).
robots.txt blocks all crawlers (critical): Restrict only the paths that must stay private instead of disallowing the whole site for all user agents.
Poor LCP (critical): Prioritize LCP optimization — compress images, use a CDN and defer non-critical JavaScript.
No author information (critical): Add author information with credentials.
Missing meta description (critical): Add a descriptive meta description.
Missing FAQ schema (warning): Add FAQ Schema for better AI visibility.
No named entity in schema (warning): Add a Schema.org Organization (or WebSite) block with a clear name field matching how you present the brand on the page.

Pages analyzed

This audit crawled 1 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v2.0.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: July 14, 2026 at 08:50 AM

Analyzed Website

http://promopages.yandex.ru

Open site

SEO

62/100

GEO

15/100

WCAG

93/100

Combined Score

E (57/100)

Recommendations

6 Critical15 Warnings18 Info39 Total

17 Quick wins22 Larger projects

Analysis time: 9764ms · Pages crawled: 1

Scoring algorithm v2.0.0· outdated

All Recommendations39

Quick wins (17)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

No compression

The server is not using gzip/brotli compression.

💡 Enable compression on the server.

warning[seo]

Homepage title too short

Title has only 20 characters.

Affected pages (1)

http://promopages.yandex.ru

💡 Extend the title to 50-60 characters.

warning[seo]

No structured data

No page contains Schema.org markup.

Affected pages (1)

http://promopages.yandex.ru

💡 Add JSON-LD structured data.

warning[geo]

No summaries

No 'Summary' or 'Key Takeaways' sections found.

💡 Add summaries to articles.

warning[geo]

No organization schema

Missing Schema Organization.

💡 Add Schema.org Organization.

info[seo]

Some pages missing canonical tag

1 of 1 pages are missing the canonical tag.

Affected pages (1)

http://promopages.yandex.ru

💡 Add canonical tag to all pages.

info[geo]

Few lists in content

Average 0.0 lists per page.

💡 Add bullet lists to structure content.

info[geo]

No Speakable schema

No speakable markup found — voice assistants and some AI parsers use it to extract quotable passages.

💡 Consider Schema.org SpeakableSpecification on key answer sections.

info[geo]

No glossary or definitions

No definition lists or glossary section detected.

💡 Add a glossary or <dl> definition block for domain terms — AI engines use these for entity disambiguation.

info[geo]

No visible credentials

No expertise information found.

💡 Add experience information.

info[geo]

No update dates

No last update information.

💡 Add dateModified.

info[wcag]

Missing navigation landmark

No <nav> or role="navigation" landmark detected.

💡 Wrap site navigation in <nav> with an accessible label (aria-label if needed).

info[seo]

Missing navigation landmark

No <nav> or role="navigation" landmark detected.

💡 Wrap site navigation in a <nav> element with an accessible label.

info[seo]

Missing or few breadcrumbs

Only 0 of 1 pages have breadcrumbs.

Affected pages (1)

http://promopages.yandex.ru

💡 Add breadcrumb navigation to all pages.

info[geo]

No table of contents

No page has a table of contents.

💡 Add table of contents to longer articles.

info[geo]

Missing llms.txt

No llms.txt file found at the domain root. It provides AI models with a curated index of your most important content.

💡 Add an llms.txt file at the domain root linking to your key pages and a short site description.

info[geo]

No contact information

No visible contact information found.

💡 Add email or phone.

Larger projects (22)

Higher-impact improvements that may need more development or content work.

critical[seo]

Missing HTTPS

The website is not using a secure HTTPS connection.

💡 Install an SSL certificate and redirect all traffic to HTTPS.

critical[geo]

No JSON-LD structured data

No page contains structured data.

💡 Add Schema.org JSON-LD (Article, FAQPage, HowTo).

critical[geo]

robots.txt blocks all crawlers

robots.txt contains 'User-agent: * Disallow: /', which blocks every crawler including AI engines and search bots.

💡 Restrict only the paths that must stay private instead of disallowing the whole site for all user agents.

critical[seo]

Poor LCP

Largest Contentful Paint (lab, mobile): 9.11s.

Affected pages (1)

http://promopages.yandex.ru

💡 Prioritize LCP optimization — compress images, use a CDN and defer non-critical JavaScript.

critical[geo]

No author information

No page contains author information.

💡 Add author information with credentials.

critical[seo]

Missing meta description

The homepage is missing meta description.

Affected pages (1)

http://promopages.yandex.ru

💡 Add a descriptive meta description.

warning[geo]

Missing FAQ schema

No page contains FAQPage Schema.

💡 Add FAQ Schema for better AI visibility.

warning[geo]

No named entity in schema

JSON-LD has no Organization, Person or WebSite name — AI engines struggle to identify your brand as a distinct entity.

💡 Add a Schema.org Organization (or WebSite) block with a clear name field matching how you present the brand on the page.

warning[geo]

No statistical data

Specific, attributed numbers significantly increase AI citation likelihood.

💡 Add concrete numerical data and statistics with sources.

warning[geo]

No publication dates

Pages have no marked publication dates.

💡 Add datePublished in Schema.org.

warning[seo]

Images without alt text

1 of 1 images (100%) are missing alt attribute.

💡 Add descriptive alt text to all images.

warning[seo]

Thin content pages detected

1 of 1 pages have fewer than 300 words.

Affected pages (1)

http://promopages.yandex.ru

💡 Expand thin pages with substantive, unique content or consolidate them with canonical redirects.

warning[seo]

Very poor internal linking

Average only 0.0 internal links per page.

💡 Significantly improve linking between pages.

warning[geo]

No author schema

Missing Schema Person for author.

💡 Add Schema.org Person.

warning[geo]

No publication dates

Pages have no visible publication dates.

💡 Add datePublished in Schema.org.

warning[geo]

No sources section

No 'Sources' or 'References' section found.

💡 Add a section with a list of sources.

info[geo]

Few quantified facts in content

Less than 20% of pages contain concrete numbers, units or ISO dates in body text.

💡 Include specific figures, dates and units — AI answers prefer citeable, verifiable facts.

info[geo]

No sameAs entity links

Schema.org has no sameAs links to external profiles (LinkedIn, Wikipedia, Crunchbase).

💡 Add a sameAs array linking your Organization/Person to authoritative profiles to strengthen the entity graph AI engines rely on.

info[geo]

Inconsistent brand naming

The page title, H1 and/or og:site_name use different brand names — this weakens entity clarity for AI knowledge graphs.

💡 Use the same brand name everywhere: schema name, <title>, H1 and og:site_name should match.

info[geo]

No quotations

Attributed quotations make passages more citable for AI engines.

💡 Add relevant quotations (<blockquote>) with clear attribution.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

info[wcag]

No skip-to-content link

No skip navigation link detected (WCAG 2.4.1 Bypass Blocks).

💡 Add a visible-on-focus skip link as the first focusable element: <a href="#main">Skip to content</a>.

Executive Summary

SEO Categories

Category	Score
Technical SEO	D (65)
Content Quality	D (62)
Site Structure	D (63)
Performance	E (58)

GEO Categories

Category	Score
AI Readability	F (21)
Authority (E-E-A-T)	F (8)
Citations & Sources	F (29)
Content Freshness	F (0)

WCAG Categories

Category	Score
Perceivable	A (100)
Operable	C (78)
Understandable	A (100)
Robust	A (100)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	No
Mobile Friendly	Yes
Canonical Tags	No
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	0
Accessibility score	67/100

Content Quality

Metric	Value
Page Title	Yes (20 chars)
Meta Description	Missing
H1 Heading	Yes (1 found)
Heading Structure	Needs work
Avg Word Count	40
Thin pages (<300 words)	1 (100%)
Content language (homepage)	EN
HTML lang	en
Images Without Alt	1
Open Graph	Yes
Twitter Cards	No

Site Structure

Metric	Value
Internal Links	0
External Links	3
Breadcrumbs	No
Max Depth	0 levels
Orphan Pages	0
Avg URL Length	27 chars

Performance

Metric	Value
Load Time	0.18s
TTFB	159ms
Page Size	12 KB
Compression	Disabled
Caching	Enabled
Image Optimization	30/100
LCP (lab, mobile)	9.11s
CLS (lab)	0.001
INP (lab)	135ms
Lighthouse Performance	71/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	No
Schema Types	None
FAQ Schema	No
HowTo Schema	No
Article Schema	No
Table of Contents	No
Summary Section	No
Lists Count	0
Tables Count	0
Content Clarity	63/100
Answer-first sections	0%
Question-style headings	0
Speakable schema	No
Glossary / definitions	No
Pages with quantified facts	0
Unique schema types	0

AI Crawler Access

Metric	Value
robots.txt present	Yes
llms.txt present	No
AI crawlers blocked	All crawlers blocked

Authority (E-E-A-T)

Metric	Value
Author Information	No
Author Schema	No
Organization Schema	No
About Page	No
Contact Information	No
Social Profiles	Yes
Credentials/Expertise	No
sameAs entity links	No
Entity clarity	0/100

Citations & Sources

Metric	Value
External Links	3
Authority Site Links	0
References Section	No
Statistics/Data	0
Quotes/Blockquotes	0

Content Freshness

Metric	Value
Publish Date	Not found
Last Modified	No
Content Age	Unknown
Mentions 2026	No
News Schema	No

WCAG Accessibility Analysis

Static HTML audit aligned with WCAG 2.x POUR principles. Color contrast, keyboard navigation and focus order require manual or browser-based testing.

Perceivable

Metric	Value
Images with alt text	100%
Images missing alt	0
Page language (lang)	en

Operable

Metric	Value
Main landmark	Yes
Navigation landmark	No
Skip-to-content link	No
Unlabeled form inputs	0
Links without text	0
Buttons without name	0

Understandable

Metric	Value
Page title	Yes (20 chars)
H1 count (homepage)	1
Valid heading hierarchy	Yes
Pages with lang attribute	1/1

Robust

Metric	Value
Duplicate IDs	0
Tables without headers	0
Iframes without title	0
ARIA without role	0

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

F (0)

✗OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✗Structured data (JSON-LD) present
✗Sections lead with a direct answer
✗Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

F (25)

✗PerplexityBot allowed
✗Content is fresh / recently updated
✗Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

F (0)

✗Strong classic SEO foundation
✗Google-Extended allowed
✗Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

F (0)

✗Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✗llms.txt present
✗Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

F (0)

✗Google-Extended allowed
✗Structured data (JSON-LD) present
✗FAQ or HowTo schema
✗Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

All AI Crawlers

Status of every known AI crawler user-agent detected in your robots.txt analysis. Blocking a bot prevents that engine from reading and citing your content.

15 of 15 known AI crawlers are blocked in robots.txt.

User-agent	Provider	Access
GPTBot	OpenAI / ChatGPT	Blocked
OAI-SearchBot	OpenAI / ChatGPT	Blocked
ChatGPT-User	OpenAI / ChatGPT	Blocked
PerplexityBot	Perplexity	Blocked
Perplexity-User	Perplexity	Blocked
ClaudeBot	Anthropic / Claude	Blocked
Claude-Web	Anthropic / Claude	Blocked
anthropic-ai	Anthropic / Claude	Blocked
Google-Extended	Google / Gemini	Blocked
Applebot-Extended	Apple Intelligence	Blocked
CCBot	Common Crawl	Blocked
Amazonbot	Amazon	Blocked
Bytespider	ByteDance	Blocked
Meta-ExternalAgent	Meta AI	Blocked
cohere-ai	Cohere	Blocked

"Allowed (default)" means no bot-specific rule was found — the site follows the global User-agent: * policy.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages1

Total pages analyzed: 1

http://promopages.yandex.ru

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