SEO and GEO Audit Report for onet.pl — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://onet.pl. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 70/100 (grade C). Overall GEO score: 79/100 (grade C). Combined visibility score: 75/100 (grade C). Report generated on March 18, 2026.

SEO category scores

Technical SEO: 70/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 46/100 — titles, meta descriptions, headings, alt text.
Site structure: 88/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 86/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 80/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 88/100 — author information, organization schema, credentials.
Citations: 86/100 — external sources, references, statistics.
Freshness: 57/100 — publication and modification dates.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

Missing English translations (warning): Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.
Many pages missing canonical tag (warning): Add <link rel='canonical'> tag to all pages.
Duplicate titles (warning): Each page should have a unique title.
Images without alt text (warning): Add descriptive alt text to all images.
No author schema (warning): Add Schema.org Person.
Homepage title too short (warning): Extend the title to 50-60 characters.
Paragraphs too long (warning): Split long paragraphs into shorter ones (aim for 50–300 characters).
Sentences too long (warning): Use shorter sentences (aim for 40–120 characters) for better AI and human readability.

Pages analyzed

This audit crawled 40 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v1.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: March 18, 2026 at 06:02 AM

Analyzed Website

https://onet.pl

Open site

SEO

70/100

GEO

79/100

Combined Score

C (75/100)

Recommendations

0 Critical8 Warnings5 Info13 Total

8 Quick wins5 Larger projects

Analysis time: 157449ms · Pages crawled: 40

Scoring algorithm v1.0· outdated

All Recommendations13

Quick wins (8)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

Homepage title too short

Title has only 24 characters.

Affected pages (1)

https://onet.pl

💡 Extend the title to 50-60 characters.

warning[geo]

Paragraphs too long

1 paragraph(s) exceed 400 characters (avg: 2579).

💡 Split long paragraphs into shorter ones (aim for 50–300 characters).

warning[geo]

Sentences too long

Average sentence length is 2579 characters. 1 sentence(s) over 180 characters.

💡 Use shorter sentences (aim for 40–120 characters) for better AI and human readability.

info[geo]

No update dates

No last update information.

💡 Add dateModified.

info[seo]

Pages without H1 heading

3 of 40 pages are missing H1.

Affected pages (3)

💡 Add an H1 heading to each page.

info[seo]

Missing Open Graph tags

The homepage is missing Open Graph tags.

💡 Add og:title, og:description, og:image tags.

info[geo]

Content is over a year old

Oldest found date: 721 days ago.

💡 Consider updating the content.

info[seo]

Moderate page size

Average HTML size: 904KB.

💡 Consider optimization.

Larger projects (5)

Higher-impact improvements that may need more development or content work.

warning[seo]

Missing English translations

35 of 40 pages lack English translations.

Affected pages (35)

and 15 more

💡 Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.

warning[seo]

Many pages missing canonical tag

26 of 40 pages are missing the canonical tag.

Affected pages (26)

and 6 more

💡 Add <link rel='canonical'> tag to all pages.

warning[seo]

Duplicate titles

Found 1 duplicate titles across different pages.

Affected pages (23)

and 3 more

💡 Each page should have a unique title.

warning[seo]

Images without alt text

8509 of 10783 images (79%) are missing alt attribute.

💡 Add descriptive alt text to all images.

warning[geo]

No author schema

Missing Schema Person for author.

💡 Add Schema.org Person.

Executive Summary

SEO Categories

Category	Score
Technical SEO	C (70)
Content Quality	F (46)
Site Structure	B (88)
Performance	B (86)

GEO Categories

Category	Score
AI Readability	B (80)
Authority (E-E-A-T)	B (88)
Citations & Sources	B (86)
Content Freshness	E (57)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	No
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	0

Content Quality

Metric	Value
Page Title	Yes (24 chars)
Meta Description	Yes (152 chars)
H1 Heading	Yes (1 found)
Heading Structure	Good
Avg Word Count	4982
Images Without Alt	8509
Open Graph	No
Twitter Cards	No

Site Structure

Metric	Value
Internal Links	9375
External Links	4270
Breadcrumbs	Yes
Max Depth	2 levels
Orphan Pages	0
Avg URL Length	49 chars

Performance

Metric	Value
Load Time	0.20s
TTFB	162ms
Page Size	904 KB
Compression	Enabled
Caching	Enabled
Image Optimization	80/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	NewsMediaOrganization, BreadcrumbList, FAQPage
FAQ Schema	Yes
HowTo Schema	No
Article Schema	Yes
Table of Contents	Yes
Summary Section	Yes
Lists Count	395
Tables Count	1
Content Clarity	56/100
Avg. sentence length	2579 chars
Sentences (homepage)	3
Headings (H2/H3)	315
Max paragraph length	7555 chars

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	No
Organization Schema	Yes
About Page	Yes
Contact Information	Yes
Social Profiles	Yes
Credentials/Expertise	Yes
sameAs entity links	No

Citations & Sources

Metric	Value
External Links	4270
Authority Site Links	2
References Section	Yes
Statistics/Data	Yes
Quotes/Blockquotes	Yes

Content Freshness

Metric	Value
Publish Date	2024-03-27
Last Modified	No
Content Age	721 days
Mentions 2026	Yes
News Schema	No

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

C (75)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer
✓Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

C (75)

✓PerplexityBot allowed
✗Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

C (75)

✓Strong classic SEO foundation
✓Google-Extended allowed
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

E (50)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✗llms.txt present
✓Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

A (100)

✓Google-Extended allowed
✓Structured data (JSON-LD) present
✓FAQ or HowTo schema
✓Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages40

Total pages analyzed: 40

https://onet.pl
https://pogoda.onet.pl/
https://sympatia.onet.pl/
https://poczta.onet.pl/
https://www.onet.pl/
https://www.onet.pl/serwisy
https://polityka-prywatnosci.onet.pl/
https://www.onet.pl/o-nas
https://polityka-prywatnosci.onet.pl/regulamin.html
https://wiadomosci.onet.pl/
https://przegladsportowy.onet.pl/
https://przegladsportowy.onet.pl/pilka-nozna
https://przegladsportowy.onet.pl/tenis
https://przegladsportowy.onet.pl/siatkowka
https://przegladsportowy.onet.pl/zuzel
https://www.onet.pl/premium
https://www.onet.pl/premium/onet?src=siteNavigationOnet
https://www.onet.pl/premium/newsweek?src=siteNavigationOnet
https://www.onet.pl/premium/theeconomist?src=siteNavigationOnet
https://www.onet.pl/premium/businessinsider?src=siteNavigationOnet
https://www.onet.pl/premium/diewelt?src=siteNavigationOnet
https://www.onet.pl/premium/politico?src=siteNavigationOnet
https://www.onet.pl/premium/forbes?src=siteNavigationOnet
https://www.onet.pl/premium/forbeswomen?src=siteNavigationOnet
https://www.onet.pl/premium/przegladsportowy?src=siteNavigationOnet
https://www.onet.pl/premium/autoswiat?src=siteNavigationOnet
https://www.onet.pl/premium/komputerswiat?src=siteNavigationOnet
https://www.onet.pl/premium/nationalgeographic?src=siteNavigationOnet
https://www.onet.pl/premium/nowatechnikawojskowa?src=siteNavigationOnet
https://www.onet.pl/premium/newsweeklearningenglish?src=siteNavigationOnet
https://www.onet.pl/premium/bild?src=siteNavigationOnet
https://www.onet.pl/premium/nowagazieta?src=siteNavigationOnet
https://www.onet.pl/premium/themoscowtimes?src=siteNavigationOnet
https://www.onet.pl/premium/sprawykryminalne?src=siteNavigationOnet
https://www.onet.pl/premium/proszynski-i-s-ka?src=siteNavigationOnet
https://www.onet.pl/premium/bbc?src=siteNavigationOnet
https://pogoda.onet.pl/prognoza-pogody/warszawa-357732
https://pogoda.onet.pl/prognoza-pogody/wroclaw-362450
https://pogoda.onet.pl/prognoza-pogody/krakow-306020
https://pogoda.onet.pl/prognoza-pogody/lublin-311624

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