SEO and GEO Audit Report for institchescomedy.com — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://institchescomedy.com. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 68/100 (grade D). Overall GEO score: 73/100 (grade C). Overall WCAG accessibility score: 75/100 (grade C). Combined visibility score: 72/100 (grade C). Report generated on August 12, 2026.

SEO category scores

Technical SEO: 78/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 69/100 — titles, meta descriptions, headings, alt text.
Site structure: 75/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 42/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 58/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 85/100 — author information, organization schema, credentials.
Citations: 71/100 — external sources, references, statistics.
Freshness: 86/100 — publication and modification dates.

WCAG accessibility category scores

Perceivable: 67/100 — alt text, language declaration, media alternatives.
Operable: 78/100 — landmarks, skip links, form labels, link purpose.
Understandable: 100/100 — page title, heading hierarchy, readable structure.
Robust: 40/100 — valid markup, ARIA, table headers, iframe titles.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

Poor LCP (critical): Prioritize LCP optimization — compress images, use a CDN and defer non-critical JavaScript.
Images missing alternative text (critical): Add descriptive alt attributes to informative images. Use alt="" for purely decorative images.
Many broken links (critical): Urgently fix broken links - they negatively impact SEO.
Duplicate ID attributes (critical): Ensure every id attribute is unique within each page.
Sections don't lead with a direct answer (warning): Lead each section with a self-contained 40–60 word answer to the heading's question, then expand below it.
Missing FAQ schema (warning): Add FAQ Schema for better AI visibility.
Links without discernible text (warning): Ensure every link has visible text, aria-label, or aria-labelledby describing its destination.
Many pages missing canonical tag (warning): Add <link rel='canonical'> tag to all pages.

Pages analyzed

This audit crawled 210 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v2.0.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: August 12, 2026 at 01:06 PM

Analyzed Website

https://institchescomedy.com

Open site

SEO

68/100

GEO

73/100

WCAG

75/100

Combined Score

C (72/100)

Recommendations

4 Critical15 Warnings10 Info29 Total

12 Quick wins17 Larger projects

Analysis time: 476455ms · Pages crawled: 210

Scoring algorithm v2.0.0· outdated

All Recommendations29

Quick wins (12)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

Pages without meta description

55 of 210 pages are missing meta description.

Affected pages (55)

and 35 more

💡 Add unique meta descriptions to all pages.

warning[seo]

Pages without H1 heading

4 of 210 pages are missing H1.

Affected pages (4)

💡 Add an H1 heading to each page.

warning[seo]

Slow TTFB

Average TTFB: 1241ms.

💡 Optimize server, consider CDN.

warning[geo]

Sentences too long

Average sentence length is 113 characters. 1 sentence(s) over 180 characters.

💡 Use shorter sentences (aim for 40–120 characters) for better AI and human readability.

warning[seo]

No cache headers

Server does not set cache headers.

💡 Configure Cache-Control.

info[seo]

Images without alt text

98 of 1704 images (6%) are missing alt attribute.

💡 Add descriptive alt text to all images.

info[seo]

Thin content pages detected

42 of 210 pages have fewer than 300 words.

Affected pages (20)

💡 Expand thin pages with substantive, unique content or consolidate them with canonical redirects.

info[geo]

No Speakable schema

No speakable markup found — voice assistants and some AI parsers use it to extract quotable passages.

💡 Consider Schema.org SpeakableSpecification on key answer sections.

info[geo]

No glossary or definitions

No definition lists or glossary section detected.

💡 Add a glossary or <dl> definition block for domain terms — AI engines use these for entity disambiguation.

info[seo]

Missing or few breadcrumbs

Only 0 of 210 pages have breadcrumbs.

Affected pages (210)

and 190 more

💡 Add breadcrumb navigation to all pages.

info[seo]

Deep page structure

Some pages are 5 levels deep.

Affected pages (10)

💡 Try to keep the structure to 3 levels of depth.

info[seo]

Moderate load time

Average load time: 1.25s.

Affected pages (162)

and 142 more

💡 Optimize load time below 1 second.

Larger projects (17)

Higher-impact improvements that may need more development or content work.

critical[seo]

Poor LCP

Largest Contentful Paint (lab, mobile): 14.81s.

Affected pages (1)

https://institchescomedy.com

💡 Prioritize LCP optimization — compress images, use a CDN and defer non-critical JavaScript.

critical[wcag]

Images missing alternative text

7 image(s) lack alt text across crawled pages (WCAG 1.1.1).

Affected pages (6)

💡 Add descriptive alt attributes to informative images. Use alt="" for purely decorative images.

critical[seo]

Many broken links

Found 8 broken internal links.

Affected pages (3)

💡 Urgently fix broken links - they negatively impact SEO.

critical[wcag]

Duplicate ID attributes

2 duplicate id value(s) found (WCAG 4.1.1 Parsing).

Affected pages (2)

💡 Ensure every id attribute is unique within each page.

warning[geo]

Sections don't lead with a direct answer

Only 0 of 12 sections start with a concise answer paragraph.

💡 Lead each section with a self-contained 40–60 word answer to the heading's question, then expand below it.

warning[geo]

Missing FAQ schema

No page contains FAQPage Schema.

💡 Add FAQ Schema for better AI visibility.

warning[wcag]

Links without discernible text

479 link(s) have no accessible name (WCAG 2.4.4 Link Purpose).

💡 Ensure every link has visible text, aria-label, or aria-labelledby describing its destination.

warning[seo]

Many pages missing canonical tag

11 of 210 pages are missing the canonical tag.

Affected pages (11)

💡 Add <link rel='canonical'> tag to all pages.

warning[seo]

Duplicate titles

Found 20 duplicate titles across different pages.

Affected pages (47)

and 27 more

💡 Each page should have a unique title.

warning[seo]

INP needs improvement

Interaction to Next Paint (lab): 489ms. Target: under 200ms.

Affected pages (1)

https://institchescomedy.com

💡 Reduce JavaScript execution on the main thread and split long tasks.

warning[geo]

Blog pages missing Article schema

20 of 37 blog/article URLs lack Article/BlogPosting schema.

💡 Add Article or BlogPosting JSON-LD on editorial pages so AI engines can classify and cite them.

warning[geo]

Brand name missing from title and H1

Schema defines "In Stitches Comedy - Dublin Comedy Club" but neither the page title nor the main H1 clearly reflect that name.

💡 Align the homepage title and H1 with your schema entity name so humans and AI parsers see the same brand.

warning[geo]

No sources section

No 'Sources' or 'References' section found.

💡 Add a section with a list of sources.

warning[wcag]

Iframes missing title attribute

3 iframe(s) lack a title (WCAG 4.1.2 Name, Role, Value).

💡 Add a descriptive title attribute to every <iframe> (e.g. title="Payment form").

info[geo]

Few quantified facts in content

Less than 20% of pages contain concrete numbers, units or ISO dates in body text.

💡 Include specific figures, dates and units — AI answers prefer citeable, verifiable facts.

info[geo]

Inconsistent brand naming

The page title, H1 and/or og:site_name use different brand names — this weakens entity clarity for AI knowledge graphs.

💡 Use the same brand name everywhere: schema name, <title>, H1 and og:site_name should match.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

Executive Summary

SEO Categories

Category	Score
Technical SEO	C (78)
Content Quality	D (69)
Site Structure	C (75)
Performance	F (42)

GEO Categories

Category	Score
AI Readability	E (58)
Authority (E-E-A-T)	B (85)
Citations & Sources	C (71)
Content Freshness	B (86)

WCAG Categories

Category	Score
Perceivable	D (67)
Operable	C (78)
Understandable	A (100)
Robust	F (40)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	No
Sitemap	Yes
Robots.txt	Yes
Hreflang	No
Broken Links	8
Accessibility score	100/100

Content Quality

Metric	Value
Page Title	Yes (44 chars)
Meta Description	Yes (137 chars)
H1 Heading	Yes (1 found)
Heading Structure	Good
Avg Word Count	978
Thin pages (<300 words)	42 (20%)
Content language (homepage)	EN
HTML lang	en
Images Without Alt	98
Open Graph	Yes
Twitter Cards	Yes

Site Structure

Metric	Value
Internal Links	2618
External Links	1781
Breadcrumbs	No
Max Depth	5 levels
Orphan Pages	0
Avg URL Length	72 chars

Performance

Metric	Value
Load Time	1.25s
TTFB	1241ms
Page Size	144 KB
Compression	Enabled
Caching	Disabled
Image Optimization	47/100
LCP (lab, mobile)	14.81s
CLS (lab)	0.001
INP (lab)	489ms
Lighthouse Performance	44/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	WebPage, ReadAction, ImageObject, BreadcrumbList, ListItem, WebSite, SearchAction, EntryPoint, PropertyValueSpecification, Organization, Place, QuantitativeValue, OpeningHoursSpecification, CollectionPage, Event, Offer, PostalAddress, Person, Article, CommentAction
FAQ Schema	No
HowTo Schema	No
Article Schema	Yes
Table of Contents	Yes
Summary Section	Yes
Lists Count	1141
Tables Count	2
Content Clarity	65/100
Readability (Flesch)	36/100
Avg. sentence length	113 chars
Sentences (homepage)	6
Headings (H2/H3)	12
Max paragraph length	94 chars
Answer-first sections	0%
Question-style headings	1
Speakable schema	No
Glossary / definitions	No
Pages with quantified facts	8
Unique schema types	20

AI Crawler Access

Metric	Value
robots.txt present	Yes
llms.txt present	Yes
AI crawlers blocked	None

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	Yes
Organization Schema	Yes
About Page	Yes
Contact Information	Yes
Social Profiles	Yes
Credentials/Expertise	Yes
sameAs entity links	Yes
Entity clarity	50/100
Schema entity name	In Stitches Comedy - Dublin Comedy Club

Citations & Sources

Metric	Value
External Links	1781
Authority Site Links	0
References Section	No
Statistics/Data	8422
Quotes/Blockquotes	79

Content Freshness

Metric	Value
Publish Date	2026-08-12
Last Modified	Yes
Content Age	0 days
Mentions 2026	Yes
News Schema	No

WCAG Accessibility Analysis

Static HTML audit aligned with WCAG 2.x POUR principles. Color contrast, keyboard navigation and focus order require manual or browser-based testing.

Perceivable

Metric	Value
Images with alt text	100%
Images missing alt	7
Page language (lang)	en-US

Operable

Metric	Value
Main landmark	Yes
Navigation landmark	Yes
Skip-to-content link	Yes
Unlabeled form inputs	0
Links without text	479
Buttons without name	0

Understandable

Metric	Value
Page title	Yes (44 chars)
H1 count (homepage)	1
Valid heading hierarchy	Yes
Pages with lang attribute	210/210

Robust

Metric	Value
Duplicate IDs	2
Tables without headers	0
Iframes without title	3
ARIA without role	0

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

C (75)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer
✓Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

A (100)

✓PerplexityBot allowed
✓Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

E (50)

✗Strong classic SEO foundation
✓Google-Extended allowed
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

C (75)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✓llms.txt present
✓Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

E (50)

✓Google-Extended allowed
✓Structured data (JSON-LD) present
✗FAQ or HowTo schema
✗Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

All AI Crawlers

Status of every known AI crawler user-agent detected in your robots.txt analysis. Blocking a bot prevents that engine from reading and citing your content.

User-agent	Provider	Access
GPTBot	OpenAI / ChatGPT	Allowed (default)
OAI-SearchBot	OpenAI / ChatGPT	Allowed (default)
ChatGPT-User	OpenAI / ChatGPT	Allowed (default)
PerplexityBot	Perplexity	Allowed (default)
Perplexity-User	Perplexity	Allowed (default)
ClaudeBot	Anthropic / Claude	Allowed (default)
Claude-Web	Anthropic / Claude	Allowed (default)
anthropic-ai	Anthropic / Claude	Allowed (default)
Google-Extended	Google / Gemini	Allowed (default)
Applebot-Extended	Apple Intelligence	Allowed (default)
CCBot	Common Crawl	Allowed (default)
Amazonbot	Amazon	Allowed (default)
Bytespider	ByteDance	Allowed (default)
Meta-ExternalAgent	Meta AI	Allowed (default)
cohere-ai	Cohere	Allowed (default)

"Allowed (default)" means no bot-specific rule was found — the site follows the global User-agent: * policy.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages210

Total pages analyzed: 210

https://institchescomedy.com
https://institchescomedy.com/comedians/
https://institchescomedy.com/contact/
https://institchescomedy.com/about/
https://institchescomedy.com/blog/
https://institchescomedy.com/event/new-material-night-with-guests-august-12th-830pm-doors/
https://institchescomedy.com/comedian/emman-idama/
https://institchescomedy.com/event/special-guests-line-up-august-13th-830pm-doors/
https://institchescomedy.com/comedian/brian-gallagher/
https://institchescomedy.com/comedian/andrew-dorman/
https://institchescomedy.com/event/brian-gallagher-andrew-dorman-emman-idama-guest-700pm-doors/
https://institchescomedy.com/comedian/craig-moran/
https://institchescomedy.com/event/brian-gallagher-emman-idama-craig-moran-guest-900pm-doors/
https://institchescomedy.com/shows/
https://institchescomedy.com/comedians
https://institchescomedy.com/contact
https://institchescomedy.com/about
https://institchescomedy.com/blog
https://institchescomedy.com/shows
https://institchescomedy.com/event/new-material-night-with-guests-august-12th-830pm-doors
https://institchescomedy.com/event/special-guests-line-up-august-13th-830pm-doors
https://institchescomedy.com/comedian/emman-idama
https://institchescomedy.com/event/brian-gallagher-andrew-dorman-emman-idama-guest-700pm-doors
https://institchescomedy.com/comedian/brian-gallagher
https://institchescomedy.com/comedian/andrew-dorman
https://institchescomedy.com/event/brian-gallagher-emman-idama-craig-moran-guest-900pm-doors
https://institchescomedy.com/comedian/craig-moran
https://institchescomedy.com/comedian/anton-taylor
https://institchescomedy.com/comedian/khanyisa-jamjam
https://institchescomedy.com/comedian/fiona-frawley
https://institchescomedy.com/comedian/keith-fox
https://institchescomedy.com/comedian/shaz-memon
https://institchescomedy.com/comedian/ashlee-bentley
https://institchescomedy.com/blog/in-stitches-comedy-club-paddy-power-comedy-festival
https://institchescomedy.com/blog/the-rise-of-comedians-in-ireland-stand-up-renaissance
https://institchescomedy.com/blog/best-comedy-clubs-in-dublin-ireland
https://institchescomedy.com/blog/in-stitches-comedy-club-nightly-laughs-in-dublin
https://institchescomedy.com/blog/comedy-club-ticket-prices-in-dublin-get-the-best-deals
https://institchescomedy.com/blog/best-comedy-show-near-me
https://institchescomedy.com/blog/top-venue-for-corporate-nights-hen-stag-parties-in-dublin-in-stitches-comedy
https://institchescomedy.com/blog/page/2
https://institchescomedy.com/blog/page/3
https://institchescomedy.com/events
https://institchescomedy.com/event/brian-gallagher-andrew-dorman-craig-moran-guests-900pm-doors
https://institchescomedy.com/event/rogier-bak-emman-idama-craig-moran-guest-700pm-doors
https://institchescomedy.com/event/emman-idama-craig-moran-guest-930pm-doors
https://institchescomedy.com/event/brian-gallagher-andrew-dorman-craig-moran-guests-700pm-doors
https://institchescomedy.com/event/stand-up-on-the-spot-with-guests-sept-7th-830pm-doors
https://institchescomedy.com/event/special-guests-line-up-august-16th-830pm-doors
https://institchescomedy.com/event/suots-kevin-larney-guests-830pm-doors
https://institchescomedy.com/comedian/kevin-larney
https://institchescomedy.com/event/best-fresh-faces-in-live-stand-up-august-18th-800pm-doors
https://institchescomedy.com/event/new-material-night-with-guests-august-19th-830pm-doors
https://institchescomedy.com/event/special-guests-line-up-august-20th-830pm-doors
https://institchescomedy.com/comedian/rogier-bak
https://institchescomedy.com/event/khanyisa-jam-jam-anton-taylor-430pm-doors
https://institchescomedy.com/event/fiona-frawley-emman-idama-craig-moran-guests-700pm-doors
https://institchescomedy.com/event/fiona-frawley-emman-idama-guest-700pm-doors
https://institchescomedy.com/event/ashley-bentley-shaz-memon-emman-idama-craig-moran-guest-700pm-doors
http://institchescomedy.com
https://institchescomedy.com/blog/category/uncategorized
https://institchescomedy.com/blog/category/comedy-club-dublin
https://institchescomedy.com/blog/comedy-club-near-me-how-to-find-the-funniest-nights-out-in-dublin
https://institchescomedy.com/blog/the-ultimate-guide-to-dublins-best-comedy-clubs-where-to-laugh-out-loud-in-2025
https://institchescomedy.com/blog/category/comedy-show-near-me
https://institchescomedy.com/blog/tag/comedy-near-me
https://institchescomedy.com/blog/tag/comedy-show-near-me
https://institchescomedy.com/blog/tag/in-stitches-comedy-club
https://institchescomedy.com/blog/category/comedian-experiences
https://institchescomedy.com/blog/tag/corporate-events-dublin
https://institchescomedy.com/blog/tag/staff-night-out
https://institchescomedy.com/blog/tailored-comedian-experiences-in-dublin-unique-laughs-for-every-occasion
https://institchescomedy.com/blog/why-dublins-funniest-comedy-club-is-the-ultimate-hen-and-stag-party-destination
https://institchescomedy.com/blog/behind-the-scenes-how-comedy-clubs-create-unforgettable-nights
https://institchescomedy.com/blog/comedy-club-dublins-best-live-comedy-7-nights-a-week
https://institchescomedy.com/blog/garron-noone-social-media-star-deactivates-accounts
https://institchescomedy.com/blog/dublins-ultimate-club-comedy-guide-a-laughter-filled-adventure-ireland
https://institchescomedy.com/blog/in-stitches-comedy-club-dublin-blog-comedy-news
https://institchescomedy.com/blog/electric-picnic-comedy
https://institchescomedy.com/events/list
https://institchescomedy.com/events/list/page/2
https://institchescomedy.com/comedian/shawn-uyosa
https://institchescomedy.com/blog/category/uncategorized/page/2
https://institchescomedy.com/blog/tag/comedy-club-near-me
https://institchescomedy.com/blog/tag/club
https://institchescomedy.com/blog/tag/comedy
https://institchescomedy.com/blog/tag/dublin
https://institchescomedy.com/blog/tag/customised-comedy
https://institchescomedy.com/blog/tag/tailored-comedian-experience
https://www.institchescomedy.com
https://institchescomedy.com/events/list/page/3
https://institchescomedy.com/event/craig-moran-guests-700pm-doors
https://institchescomedy.com/event/martin-angolo-emman-idama-craig-moran-900pm-doors
https://institchescomedy.com/event/special-guests-line-up-august-23rd-830pm-doors
https://institchescomedy.com/event/stand-up-on-the-spot-with-guests-august-24th-830pm-doors
https://institchescomedy.com/event/best-fresh-faces-in-live-stand-up-august-25th-800pm-doors
https://institchescomedy.com/event/new-material-night-with-guests-august-26th-830pm-doors
https://institchescomedy.com/event/special-guests-line-up-august-27th-830pm-doors
https://institchescomedy.com/event/keith-fox-emman-idama-guests-700pm-doors
https://institchescomedy.com/event/craig-moran-emman-idama-guests-700pm-doors
... and 110 more

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