SEO and GEO Audit Report for helostrat.com — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://helostrat.com. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 80/100 (grade B). Overall GEO score: 53/100 (grade E). Overall WCAG accessibility score: 87/100 (grade B). Combined visibility score: 73/100 (grade C). Report generated on July 28, 2026.

SEO category scores

Technical SEO: 82/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 92/100 — titles, meta descriptions, headings, alt text.
Site structure: 88/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 50/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 42/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 62/100 — author information, organization schema, credentials.
Citations: 43/100 — external sources, references, statistics.
Freshness: 71/100 — publication and modification dates.

WCAG accessibility category scores

Perceivable: 100/100 — alt text, language declaration, media alternatives.
Operable: 56/100 — landmarks, skip links, form labels, link purpose.
Understandable: 100/100 — page title, heading hierarchy, readable structure.
Robust: 100/100 — valid markup, ARIA, table headers, iframe titles.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

AI crawlers blocked in robots.txt (critical): Allow AI crawlers (e.g. GPTBot, PerplexityBot, ClaudeBot, Google-Extended) in robots.txt so generative engines can cite your site.
Sections don't lead with a direct answer (warning): Lead each section with a self-contained 40–60 word answer to the heading's question, then expand below it.
LCP needs improvement (warning): Optimize hero images, reduce render-blocking resources and improve server response for the LCP element.
Missing FAQ schema (warning): Add FAQ Schema for better AI visibility.
No links to external sources (warning): Add links to research and reports.
Links without discernible text (warning): Ensure every link has visible text, aria-label, or aria-labelledby describing its destination.
CLS needs improvement (warning): Set explicit width/height on images and ads; reserve space for dynamic content.
No author schema (warning): Add Schema.org Person.

Pages analyzed

This audit crawled 5 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v2.0.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: July 28, 2026 at 04:23 PM

Analyzed Website

https://helostrat.com

Open site

SEO

80/100

GEO

53/100

WCAG

87/100

Combined Score

C (73/100)

Recommendations

1 Critical9 Warnings15 Info25 Total

11 Quick wins14 Larger projects

Analysis time: 18224ms · Pages crawled: 5

Scoring algorithm v2.0.0· outdated

All Recommendations25

Quick wins (11)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

No cache headers

Server does not set cache headers.

💡 Configure Cache-Control.

info[seo]

Images without alt text

19 of 38 images (50%) are missing alt attribute.

💡 Add descriptive alt text to all images.

info[seo]

Thin content pages detected

1 of 5 pages have fewer than 300 words.

Affected pages (1)

https://helostrat.com/projects

💡 Expand thin pages with substantive, unique content or consolidate them with canonical redirects.

info[geo]

Few lists in content

Average 1.2 lists per page.

💡 Add bullet lists to structure content.

info[geo]

No question-style headings

No H2/H3 heading is phrased as a question users actually ask.

💡 Phrase key headings as natural questions (e.g. "How do I…?") to match conversational AI queries.

info[geo]

No Speakable schema

No speakable markup found — voice assistants and some AI parsers use it to extract quotable passages.

💡 Consider Schema.org SpeakableSpecification on key answer sections.

info[seo]

Form inputs without labels

1 form field(s) lack an associated label or aria-label.

💡 Associate every input with a <label> or aria-label for accessibility and parser clarity.

info[seo]

Missing or few breadcrumbs

Only 0 of 5 pages have breadcrumbs.

Affected pages (5)

💡 Add breadcrumb navigation to all pages.

info[seo]

Moderate TTFB

Average TTFB: 227ms.

💡 Target: under 200ms.

info[geo]

No table of contents

No page has a table of contents.

💡 Add table of contents to longer articles.

info[geo]

Missing llms.txt

No llms.txt file found at the domain root. It provides AI models with a curated index of your most important content.

💡 Add an llms.txt file at the domain root linking to your key pages and a short site description.

Larger projects (14)

Higher-impact improvements that may need more development or content work.

critical[geo]

AI crawlers blocked in robots.txt

These AI crawlers are disallowed and cannot read or cite your content: GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, CCBot, Amazonbot, Bytespider, Meta-ExternalAgent.

💡 Allow AI crawlers (e.g. GPTBot, PerplexityBot, ClaudeBot, Google-Extended) in robots.txt so generative engines can cite your site.

warning[geo]

Sections don't lead with a direct answer

Only 8 of 19 sections start with a concise answer paragraph.

💡 Lead each section with a self-contained 40–60 word answer to the heading's question, then expand below it.

warning[seo]

LCP needs improvement

Largest Contentful Paint (lab, mobile): 2.52s. Target: under 2.5s.

Affected pages (1)

https://helostrat.com

💡 Optimize hero images, reduce render-blocking resources and improve server response for the LCP element.

warning[geo]

Missing FAQ schema

No page contains FAQPage Schema.

💡 Add FAQ Schema for better AI visibility.

warning[geo]

No links to external sources

AI values content backed by external sources.

💡 Add links to research and reports.

warning[wcag]

Links without discernible text

10 link(s) have no accessible name (WCAG 2.4.4 Link Purpose).

💡 Ensure every link has visible text, aria-label, or aria-labelledby describing its destination.

warning[seo]

CLS needs improvement

Cumulative Layout Shift (lab): 0.122. Target: under 0.1.

Affected pages (1)

https://helostrat.com

💡 Set explicit width/height on images and ads; reserve space for dynamic content.

warning[geo]

No author schema

Missing Schema Person for author.

💡 Add Schema.org Person.

warning[wcag]

Form inputs without labels

1 form field(s) lack an associated label (WCAG 1.3.1, 3.3.2).

💡 Associate every input with a <label for="..."> or aria-label / aria-labelledby.

info[geo]

Few quantified facts in content

Less than 20% of pages contain concrete numbers, units or ISO dates in body text.

💡 Include specific figures, dates and units — AI answers prefer citeable, verifiable facts.

info[geo]

No sameAs entity links

Schema.org has no sameAs links to external profiles (LinkedIn, Wikipedia, Crunchbase).

💡 Add a sameAs array linking your Organization/Person to authoritative profiles to strengthen the entity graph AI engines rely on.

info[geo]

Inconsistent brand naming

The page title, H1 and/or og:site_name use different brand names — this weakens entity clarity for AI knowledge graphs.

💡 Use the same brand name everywhere: schema name, <title>, H1 and og:site_name should match.

info[geo]

No quotations

Attributed quotations make passages more citable for AI engines.

💡 Add relevant quotations (<blockquote>) with clear attribution.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

Executive Summary

SEO Categories

Category	Score
Technical SEO	B (82)
Content Quality	A (92)
Site Structure	B (88)
Performance	E (50)

GEO Categories

Category	Score
AI Readability	F (42)
Authority (E-E-A-T)	D (62)
Citations & Sources	F (43)
Content Freshness	C (71)

WCAG Categories

Category	Score
Perceivable	A (100)
Operable	E (56)
Understandable	A (100)
Robust	A (100)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	Yes
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	0
Accessibility score	67/100

Content Quality

Metric	Value
Page Title	Yes (58 chars)
Meta Description	Yes (149 chars)
H1 Heading	Yes (1 found)
Heading Structure	Good
Avg Word Count	558
Thin pages (<300 words)	1 (20%)
Content language (homepage)	EN
HTML lang	en
Images Without Alt	19
Open Graph	Yes
Twitter Cards	Yes

Site Structure

Metric	Value
Internal Links	26
External Links	2
Breadcrumbs	No
Max Depth	2 levels
Orphan Pages	0
Avg URL Length	34 chars

Performance

Metric	Value
Load Time	0.23s
TTFB	227ms
Page Size	25 KB
Compression	Enabled
Caching	Disabled
Image Optimization	95/100
LCP (lab, mobile)	2.52s
CLS (lab)	0.122
INP (lab)	0ms
Lighthouse Performance	93/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	WebSite, Organization, ImageObject, PostalAddress, ContactPoint, WebPage, Service, CollectionPage, BreadcrumbList, ListItem, PrivacyPolicy, Article
FAQ Schema	No
HowTo Schema	No
Article Schema	Yes
Table of Contents	No
Summary Section	Yes
Lists Count	6
Tables Count	1
Content Clarity	84/100
Readability (Flesch)	38/100
Avg. sentence length	71 chars
Sentences (homepage)	35
Headings (H2/H3)	19
Max paragraph length	353 chars
Answer-first sections	42%
Question-style headings	0
Speakable schema	No
Glossary / definitions	Yes
Pages with quantified facts	0
Unique schema types	12

AI Crawler Access

Metric	Value
robots.txt present	Yes
llms.txt present	No
AI crawlers blocked	GPTBot, ClaudeBot, Google-Extended, Applebot-Extended, CCBot, Amazonbot, Bytespider, Meta-ExternalAgent

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	No
Organization Schema	Yes
About Page	No
Contact Information	Yes
Social Profiles	No
Credentials/Expertise	Yes
sameAs entity links	No
Entity clarity	75/100
Schema entity name	Helostrat

Citations & Sources

Metric	Value
External Links	2
Authority Site Links	0
References Section	Yes
Statistics/Data	36
Quotes/Blockquotes	0

Content Freshness

Metric	Value
Publish Date	2026-07-09
Last Modified	Yes
Content Age	19 days
Mentions 2026	Yes
News Schema	No

WCAG Accessibility Analysis

Static HTML audit aligned with WCAG 2.x POUR principles. Color contrast, keyboard navigation and focus order require manual or browser-based testing.

Perceivable

Metric	Value
Images with alt text	100%
Images missing alt	0
Page language (lang)	en

Operable

Metric	Value
Main landmark	Yes
Navigation landmark	Yes
Skip-to-content link	Yes
Unlabeled form inputs	1
Links without text	10
Buttons without name	0

Understandable

Metric	Value
Page title	Yes (58 chars)
H1 count (homepage)	1
Valid heading hierarchy	Yes
Pages with lang attribute	5/5

Robust

Metric	Value
Duplicate IDs	0
Tables without headers	0
Iframes without title	0
ARIA without role	0

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

E (50)

✗OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer
✓Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

A (100)

✓PerplexityBot allowed
✓Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

E (50)

✓Strong classic SEO foundation
✗Google-Extended allowed
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

F (25)

✗Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✗llms.txt present
✓Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

E (50)

✗Google-Extended allowed
✓Structured data (JSON-LD) present
✗FAQ or HowTo schema
✓Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

All AI Crawlers

Status of every known AI crawler user-agent detected in your robots.txt analysis. Blocking a bot prevents that engine from reading and citing your content.

8 of 15 known AI crawlers are blocked in robots.txt.

User-agent	Provider	Access
GPTBot	OpenAI / ChatGPT	Blocked
OAI-SearchBot	OpenAI / ChatGPT	Allowed (default)
ChatGPT-User	OpenAI / ChatGPT	Allowed (default)
PerplexityBot	Perplexity	Allowed (default)
Perplexity-User	Perplexity	Allowed (default)
ClaudeBot	Anthropic / Claude	Blocked
Claude-Web	Anthropic / Claude	Allowed (default)
anthropic-ai	Anthropic / Claude	Allowed (default)
Google-Extended	Google / Gemini	Blocked
Applebot-Extended	Apple Intelligence	Blocked
CCBot	Common Crawl	Blocked
Amazonbot	Amazon	Blocked
Bytespider	ByteDance	Blocked
Meta-ExternalAgent	Meta AI	Blocked
cohere-ai	Cohere	Allowed (default)

"Allowed (default)" means no bot-specific rule was found — the site follows the global User-agent: * policy.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages5

Total pages analyzed: 5

https://helostrat.com
https://helostrat.com/projects
https://helostrat.com/privacy
https://helostrat.com/cookies
https://helostrat.com/projects/cape-town-caledonian-society

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