SEO and GEO Audit Report for gtserwis.com — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://Gtserwis.com. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 73/100 (grade C). Overall GEO score: 26/100 (grade F). Overall WCAG accessibility score: 90/100 (grade A). Combined visibility score: 63/100 (grade D). Report generated on July 17, 2026.

SEO category scores

Technical SEO: 82/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 69/100 — titles, meta descriptions, headings, alt text.
Site structure: 63/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 75/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 42/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 23/100 — author information, organization schema, credentials.
Citations: 29/100 — external sources, references, statistics.
Freshness: 0/100 — publication and modification dates.

WCAG accessibility category scores

Perceivable: 100/100 — alt text, language declaration, media alternatives.
Operable: 67/100 — landmarks, skip links, form labels, link purpose.
Understandable: 100/100 — page title, heading hierarchy, readable structure.
Robust: 100/100 — valid markup, ARIA, table headers, iframe titles.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

No author information (critical): Add author information with credentials.
Form inputs without labels (critical): Associate every input with a <label for="..."> or aria-label / aria-labelledby.
Missing English translations (warning): Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.
Few pages with structured data (warning): Add Schema.org to all pages.
No named entity in schema (warning): Add a Schema.org Organization (or WebSite) block with a clear name field matching how you present the brand on the page.
No links to external sources (warning): Add links to research and reports.
No publication dates (warning): Add datePublished in Schema.org.
Images without alt text (warning): Add descriptive alt text to all images.

Pages analyzed

This audit crawled 30 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v2.0.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: July 17, 2026 at 11:50 AM

Analyzed Website

https://Gtserwis.com

Open site

SEO

73/100

GEO

26/100

WCAG

90/100

Combined Score

D (63/100)

Recommendations

2 Critical16 Warnings13 Info31 Total

10 Quick wins21 Larger projects

Analysis time: 63893ms · Pages crawled: 30

Scoring algorithm v2.0.0· outdated

All Recommendations31

Quick wins (10)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

Form inputs without labels

240 form field(s) lack an associated label or aria-label.

💡 Associate every input with a <label> or aria-label for accessibility and parser clarity.

warning[geo]

No summaries

No 'Summary' or 'Key Takeaways' sections found.

💡 Add summaries to articles.

warning[geo]

No organization schema

Missing Schema Organization.

💡 Add Schema.org Organization.

info[geo]

Few lists in content

Average 0.2 lists per page.

💡 Add bullet lists to structure content.

info[geo]

No Speakable schema

No speakable markup found — voice assistants and some AI parsers use it to extract quotable passages.

💡 Consider Schema.org SpeakableSpecification on key answer sections.

info[geo]

No glossary or definitions

No definition lists or glossary section detected.

💡 Add a glossary or <dl> definition block for domain terms — AI engines use these for entity disambiguation.

info[geo]

No update dates

No last update information.

💡 Add dateModified.

info[seo]

Missing or few breadcrumbs

Only 0 of 30 pages have breadcrumbs.

Affected pages (30)

and 10 more

💡 Add breadcrumb navigation to all pages.

info[seo]

Moderate TTFB

Average TTFB: 390ms.

💡 Target: under 200ms.

info[geo]

No table of contents

No page has a table of contents.

💡 Add table of contents to longer articles.

Larger projects (21)

Higher-impact improvements that may need more development or content work.

critical[geo]

No author information

No page contains author information.

💡 Add author information with credentials.

critical[wcag]

Form inputs without labels

240 form field(s) lack an associated label (WCAG 1.3.1, 3.3.2).

💡 Associate every input with a <label for="..."> or aria-label / aria-labelledby.

warning[seo]

Missing English translations

30 of 30 pages lack English translations.

Affected pages (30)

and 10 more

💡 Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.

warning[geo]

No named entity in schema

JSON-LD has no Organization, Person or WebSite name — AI engines struggle to identify your brand as a distinct entity.

💡 Add a Schema.org Organization (or WebSite) block with a clear name field matching how you present the brand on the page.

warning[geo]

No links to external sources

AI values content backed by external sources.

💡 Add links to research and reports.

warning[geo]

No publication dates

Pages have no marked publication dates.

💡 Add datePublished in Schema.org.

warning[seo]

Images without alt text

30 of 30 images (100%) are missing alt attribute.

💡 Add descriptive alt text to all images.

warning[seo]

Thin content pages detected

28 of 30 pages have fewer than 300 words.

Affected pages (20)

💡 Expand thin pages with substantive, unique content or consolidate them with canonical redirects.

warning[seo]

Very poor internal linking

Average only 0.4 internal links per page.

💡 Significantly improve linking between pages.

warning[geo]

Blog pages missing Article schema

7 of 7 blog/article URLs lack Article/BlogPosting schema.

💡 Add Article or BlogPosting JSON-LD on editorial pages so AI engines can classify and cite them.

warning[geo]

No author schema

Missing Schema Person for author.

💡 Add Schema.org Person.

warning[geo]

No publication dates

Pages have no visible publication dates.

💡 Add datePublished in Schema.org.

warning[geo]

No sources section

No 'Sources' or 'References' section found.

💡 Add a section with a list of sources.

info[geo]

Few quantified facts in content

Less than 20% of pages contain concrete numbers, units or ISO dates in body text.

💡 Include specific figures, dates and units — AI answers prefer citeable, verifiable facts.

info[geo]

No sameAs entity links

Schema.org has no sameAs links to external profiles (LinkedIn, Wikipedia, Crunchbase).

💡 Add a sameAs array linking your Organization/Person to authoritative profiles to strengthen the entity graph AI engines rely on.

info[geo]

Inconsistent brand naming

The page title, H1 and/or og:site_name use different brand names — this weakens entity clarity for AI knowledge graphs.

💡 Use the same brand name everywhere: schema name, <title>, H1 and og:site_name should match.

info[geo]

No quotations

Attributed quotations make passages more citable for AI engines.

💡 Add relevant quotations (<blockquote>) with clear attribution.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

info[wcag]

No skip-to-content link

No skip navigation link detected (WCAG 2.4.1 Bypass Blocks).

💡 Add a visible-on-focus skip link as the first focusable element: <a href="#main">Skip to content</a>.

Executive Summary

SEO Categories

Category	Score
Technical SEO	B (82)
Content Quality	D (69)
Site Structure	D (63)
Performance	C (75)

GEO Categories

Category	Score
AI Readability	F (42)
Authority (E-E-A-T)	F (23)
Citations & Sources	F (29)
Content Freshness	F (0)

WCAG Categories

Category	Score
Perceivable	A (100)
Operable	D (67)
Understandable	A (100)
Robust	A (100)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	Yes
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	0
Accessibility score	67/100

Content Quality

Metric	Value
Page Title	Yes (50 chars)
Meta Description	Yes (109 chars)
H1 Heading	Yes (1 found)
Heading Structure	Good
Avg Word Count	62
Thin pages (<300 words)	28 (93%)
Content language (homepage)	PL
HTML lang	pl
Images Without Alt	30
Open Graph	Yes
Twitter Cards	No

Site Structure

Metric	Value
Internal Links	12
External Links	0
Breadcrumbs	No
Max Depth	2 levels
Orphan Pages	23
Avg URL Length	37 chars

Performance

Metric	Value
Load Time	0.40s
TTFB	390ms
Page Size	5 KB
Compression	Enabled
Caching	Enabled
Image Optimization	30/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	FAQPage, Question, Answer
FAQ Schema	Yes
HowTo Schema	No
Article Schema	No
Table of Contents	No
Summary Section	No
Lists Count	5
Tables Count	0
Content Clarity	91/100
Readability (Flesch)	0/100
Avg. sentence length	101 chars
Sentences (homepage)	18
Headings (H2/H3)	10
Max paragraph length	324 chars
Answer-first sections	80%
Question-style headings	4
Speakable schema	No
Glossary / definitions	No
Pages with quantified facts	1
Unique schema types	3

AI Crawler Access

Metric	Value
robots.txt present	Yes
llms.txt present	Yes
AI crawlers blocked	None

Authority (E-E-A-T)

Metric	Value
Author Information	No
Author Schema	No
Organization Schema	No
About Page	Yes
Contact Information	Yes
Social Profiles	No
Credentials/Expertise	Yes
sameAs entity links	No
Entity clarity	0/100

Citations & Sources

Metric	Value
External Links	0
Authority Site Links	0
References Section	No
Statistics/Data	241
Quotes/Blockquotes	0

Content Freshness

Metric	Value
Publish Date	Not found
Last Modified	No
Content Age	Unknown
Mentions 2026	No
News Schema	No

WCAG Accessibility Analysis

Static HTML audit aligned with WCAG 2.x POUR principles. Color contrast, keyboard navigation and focus order require manual or browser-based testing.

Perceivable

Metric	Value
Images with alt text	100%
Images missing alt	0
Page language (lang)	pl

Operable

Metric	Value
Main landmark	Yes
Navigation landmark	Yes
Skip-to-content link	No
Unlabeled form inputs	240
Links without text	0
Buttons without name	0

Understandable

Metric	Value
Page title	Yes (50 chars)
H1 count (homepage)	1
Valid heading hierarchy	Yes
Pages with lang attribute	30/30

Robust

Metric	Value
Duplicate IDs	0
Tables without headers	0
Iframes without title	0
ARIA without role	0

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

C (75)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✓Sections lead with a direct answer
✗Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

E (50)

✓PerplexityBot allowed
✗Content is fresh / recently updated
✓Concrete statistics and data
✗Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

A (100)

✓Strong classic SEO foundation
✓Google-Extended allowed
✓Structured data (JSON-LD) present
✓Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

C (75)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✓llms.txt present
✗Strong authority signals (E-E-A-T)
✓Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

A (100)

✓Google-Extended allowed
✓Structured data (JSON-LD) present
✓FAQ or HowTo schema
✓Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

All AI Crawlers

Status of every known AI crawler user-agent detected in your robots.txt analysis. Blocking a bot prevents that engine from reading and citing your content.

User-agent	Provider	Access
GPTBot	OpenAI / ChatGPT	Allowed (default)
OAI-SearchBot	OpenAI / ChatGPT	Allowed (default)
ChatGPT-User	OpenAI / ChatGPT	Allowed (default)
PerplexityBot	Perplexity	Allowed (default)
Perplexity-User	Perplexity	Allowed (default)
ClaudeBot	Anthropic / Claude	Allowed (default)
Claude-Web	Anthropic / Claude	Allowed (default)
anthropic-ai	Anthropic / Claude	Allowed (default)
Google-Extended	Google / Gemini	Allowed (default)
Applebot-Extended	Apple Intelligence	Allowed (default)
CCBot	Common Crawl	Allowed (default)
Amazonbot	Amazon	Allowed (default)
Bytespider	ByteDance	Allowed (default)
Meta-ExternalAgent	Meta AI	Allowed (default)
cohere-ai	Cohere	Allowed (default)

"Allowed (default)" means no bot-specific rule was found — the site follows the global User-agent: * policy.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages30

Total pages analyzed: 30

https://gtserwis.com
https://gtserwis.com/blog
https://gtserwis.com/blog/najczestsze-pytania-warsztat-samochodowy
https://gtserwis.com/uslugi/diagnostyka-silnika
https://gtserwis.com/uslugi/wymiana-hamulcow
https://gtserwis.com/uslugi/serwis-olejowy
https://gtserwis.com/marki/bmw
https://gtserwis.com/marki/audi
https://gtserwis.com/marki/volkswagen
https://gtserwis.com/marki/mercedes
https://gtserwis.com/marki/ford
https://gtserwis.com/marki/opel
https://gtserwis.com/marki/toyota
https://gtserwis.com/marki/renault
https://gtserwis.com/marki/peugeot
https://gtserwis.com/marki/volvo
https://gtserwis.com/marki/mazda
https://gtserwis.com/marki/honda
https://gtserwis.com/o-nas
https://gtserwis.com/uslugi
https://gtserwis.com/marki
https://gtserwis.com/cennik
https://gtserwis.com/galeria
https://gtserwis.com/kontakt
https://gtserwis.com/polityka-prywatnosci
https://gtserwis.com/blog/kiedy-wymieniac-olej-silnikowy
https://gtserwis.com/blog/uklad-hamulcowy-bezpieczenstwo
https://gtserwis.com/blog/klimatyzacja-geometria-3d
https://gtserwis.com/blog/wymiana-rozrzadu-kiedy-wymienic
https://gtserwis.com/blog/geometria-kol-3d-zbieznosc-opony

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Quick wins (10)

Form inputs without labels

No summaries

No organization schema

Few lists in content

No Speakable schema

No glossary or definitions

No update dates

Missing or few breadcrumbs

Moderate TTFB

No table of contents

Larger projects (21)

No author information

Form inputs without labels

Missing English translations

Few pages with structured data

No named entity in schema

No links to external sources

No publication dates

Images without alt text

Thin content pages detected

Very poor internal linking

Many orphan pages

Blog pages missing Article schema

No author schema

No publication dates

No sources section

Few quantified facts in content

No sameAs entity links

Inconsistent brand naming

No quotations

No links to authoritative sources

No skip-to-content link

SEO Categories

GEO Categories

WCAG Categories

Technical SEO

Content Quality

Site Structure

Performance

AI Readability

AI Crawler Access

Authority (E-E-A-T)

Citations & Sources

Content Freshness

Perceivable

Operable

Understandable

Robust

ChatGPT

Perplexity

Google AI Overviews

Claude

Gemini

Quick wins (10)

Form inputs without labels

No summaries

No organization schema

Few lists in content

No Speakable schema

No glossary or definitions

No update dates

Missing or few breadcrumbs

Moderate TTFB

No table of contents

Larger projects (21)

No author information

Form inputs without labels

Missing English translations

Few pages with structured data

No named entity in schema

No links to external sources

No publication dates

Images without alt text

Thin content pages detected

Very poor internal linking

Many orphan pages

Blog pages missing Article schema

No author schema

No publication dates