SEO and GEO Audit Report for google.pl — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://google.pl. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 47/100 (grade F). Overall GEO score: 60/100 (grade D). Combined visibility score: 54/100 (grade E). Report generated on January 13, 2026.

SEO category scores

Technical SEO: 50/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 8/100 — titles, meta descriptions, headings, alt text.
Site structure: 63/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 86/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 60/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 75/100 — author information, organization schema, credentials.
Citations: 71/100 — external sources, references, statistics.
Freshness: 29/100 — publication and modification dates.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

Missing meta viewport (critical): Add the viewport meta tag.
Missing meta description (critical): Add a descriptive meta description.
Missing H1 heading (critical): Add one H1 heading.
Missing English translations (warning): Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.
Few pages with structured data (warning): Add Schema.org to all pages.
No publication dates (warning): Add datePublished in Schema.org.
Many pages missing canonical tag (warning): Add <link rel='canonical'> tag to all pages.
Duplicate titles (warning): Each page should have a unique title.

Pages analyzed

This audit crawled 8 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

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This report uses an older scoring algorithm (v1.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: January 13, 2026 at 08:58 AM

Analyzed Website

https://google.pl

Open site

SEO

47/100

GEO

60/100

Combined Score

E (54/100)

Recommendations

3 Critical13 Warnings7 Info23 Total

12 Quick wins11 Larger projects

Analysis time: 3047ms · Pages crawled: 8

Scoring algorithm v1.0· outdated

All Recommendations23

Quick wins (12)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

Broken links found

Found 1 broken internal links.

💡 Fix or remove broken links.

warning[seo]

Homepage title too short

Title has only 6 characters.

💡 Extend the title to 50-60 characters.

warning[seo]

Pages without title

2 of 8 pages are missing a title.

💡 Add unique titles to all pages.

warning[seo]

Pages without meta description

6 of 8 pages are missing meta description.

💡 Add unique meta descriptions to all pages.

warning[seo]

Pages without H1 heading

6 of 8 pages are missing H1.

💡 Add an H1 heading to each page.

info[seo]

Weak internal linking

Average 2.9 internal links per page.

💡 Add more links between pages.

info[seo]

Missing Open Graph tags

The homepage is missing Open Graph tags.

💡 Add og:title, og:description, og:image tags.

info[seo]

Some URLs contain underscores or uppercase letters

1 URLs are not optimal.

💡 Use hyphens instead of underscores and lowercase letters.

info[seo]

Missing or few breadcrumbs

Only 0 of 8 pages have breadcrumbs.

💡 Add breadcrumb navigation to all pages.

info[seo]

Deep page structure

Some pages are 4 levels deep.

💡 Try to keep the structure to 3 levels of depth.

info[seo]

Moderate TTFB

Average TTFB: 240ms.

💡 Target: under 200ms.

info[geo]

No table of contents

No page has a table of contents.

💡 Add table of contents to longer articles.

Larger projects (11)

Higher-impact improvements that may need more development or content work.

critical[seo]

Missing meta viewport

The page is not optimized for mobile devices.

💡 Add the viewport meta tag.

critical[seo]

Missing meta description

The homepage is missing meta description.

💡 Add a descriptive meta description.

critical[seo]

Missing H1 heading

The homepage is missing an H1 heading.

💡 Add one H1 heading.

warning[seo]

Missing English translations

6 of 8 pages lack English translations.

💡 Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.

warning[geo]

Few pages with structured data

Only 2 of 8 pages have JSON-LD.

💡 Add Schema.org to all pages.

warning[geo]

No publication dates

Pages have no marked publication dates.

💡 Add datePublished in Schema.org.

warning[seo]

Many pages missing canonical tag

6 of 8 pages are missing the canonical tag.

💡 Add <link rel='canonical'> tag to all pages.

warning[seo]

Duplicate titles

Found 1 duplicate titles across different pages.

💡 Each page should have a unique title.

warning[seo]

Images without alt text

47 of 72 images (65%) are missing alt attribute.

💡 Add descriptive alt text to all images.

warning[geo]

No author schema

Missing Schema Person for author.

💡 Add Schema.org Person.

warning[geo]

No publication dates

Pages have no visible publication dates.

💡 Add datePublished in Schema.org.

Executive Summary

SEO Categories

Category	Score
Technical SEO	E (50)
Content Quality	F (8)
Site Structure	D (63)
Performance	B (86)

GEO Categories

Category	Score
AI Readability	D (60)
Authority (E-E-A-T)	C (75)
Citations & Sources	C (71)
Content Freshness	F (29)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	No
Canonical Tags	No
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	1

Content Quality

Metric	Value
Page Title	Yes (6 chars)
Meta Description	Missing
H1 Heading	Missing
Heading Structure	Needs work
Avg Word Count	462
Images Without Alt	47
Open Graph	No
Twitter Cards	No

Site Structure

Metric	Value
Internal Links	23
External Links	147
Breadcrumbs	No
Max Depth	4 levels
Orphan Pages	0
Avg URL Length	31 chars

Performance

Metric	Value
Load Time	0.26s
TTFB	240ms
Page Size	104 KB
Compression	Enabled
Caching	Enabled
Image Optimization	80/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	Yes
Schema Types	FaqPage, WebSite
FAQ Schema	Yes
HowTo Schema	No
Article Schema	Yes
Table of Contents	No
Summary Section	Yes
Lists Count	33
Tables Count	2
Content Clarity	70/100

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	No
Organization Schema	Yes
About Page	Yes
Contact Information	Yes
Social Profiles	Yes
Credentials/Expertise	Yes
sameAs entity links	No

Citations & Sources

Metric	Value
External Links	147
Authority Site Links	1
References Section	Yes
Statistics/Data	Yes
Quotes/Blockquotes	No

Content Freshness

Metric	Value
Publish Date	Not found
Last Modified	Yes
Content Age	Unknown
Mentions 2026	Yes
News Schema	No

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

C (75)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer
✓Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

C (75)

✓PerplexityBot allowed
✗Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

E (50)

✗Strong classic SEO foundation
✓Google-Extended allowed
✓Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

E (50)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✗llms.txt present
✓Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

C (75)

✓Google-Extended allowed
✓Structured data (JSON-LD) present
✓FAQ or HowTo schema
✗Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages8

Total pages analyzed: 8

https://google.pl
https://google.pl/preferences
https://google.pl/advanced_search
https://google.pl/intl/pl/ads
https://google.pl/intl/pl/about.html
https://google.pl/intl/pl/policies/privacy
https://google.pl/intl/pl/policies/terms
https://google.pl/webhp

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