SEO and GEO Audit Report for gazeta.pl — Updated for 2026

Free combined SEO and GEO (Generative Engine Optimization) audit for https://gazeta.pl. This report scores on-page technical SEO, content quality, site structure, performance, AI readability, E-E-A-T authority, citations, and content freshness.

Summary

Overall SEO score: 68/100 (grade D). Overall GEO score: 37/100 (grade F). Combined visibility score: 53/100 (grade E). Report generated on January 25, 2026.

SEO category scores

Technical SEO: 80/100 — crawlability, indexability, HTTPS, robots.txt, sitemap.
Content quality: 77/100 — titles, meta descriptions, headings, alt text.
Site structure: 63/100 — internal linking, breadcrumbs, URL hygiene.
Performance: 43/100 — load time, TTFB, Core Web Vitals.

GEO category scores

AI readability: 30/100 — structured data, answer-first content, llms.txt, AI bot access.
Authority (E-E-A-T): 50/100 — author information, organization schema, credentials.
Citations: 57/100 — external sources, references, statistics.
Freshness: 14/100 — publication and modification dates.

What is GEO?

GEO (Generative Engine Optimization) is the practice of optimizing websites so AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews can discover, understand, and cite your content. Unlike traditional SEO, which focuses on ranking in search results, GEO focuses on citation readiness — clear structure, factual density, schema markup, and authority signals.

Top prioritized recommendations

No JSON-LD structured data (critical): Add Schema.org JSON-LD (Article, FAQPage, HowTo).
Missing English translations (warning): Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.
Missing FAQ schema (warning): Add FAQ Schema for better AI visibility.
No publication dates (warning): Add datePublished in Schema.org.
Very poor internal linking (warning): Significantly improve linking between pages.
No author schema (warning): Add Schema.org Person.
No publication dates (warning): Add datePublished in Schema.org.
No structured data (warning): Add JSON-LD structured data.

Pages analyzed

This audit crawled 1 pages including the homepage and linked internal URLs.

Related resources

Author: project maintainer. Methodology published at https://seo-geo-reports.com/methodology. Last updated 2026.

HistoryPermanent result link

Share your results📤Share on LinkedIn 𝕏Share on X

This report uses an older scoring algorithm (v1.0)

The current version is v2.1.0. Re-run the audit to get results based on our latest checks and weights.

SEO-GEO

Website Analysis Report

Report generated on: January 25, 2026 at 01:03 PM

Analyzed Website

https://gazeta.pl

Open site

SEO

68/100

GEO

37/100

Combined Score

E (53/100)

Recommendations

1 Critical10 Warnings7 Info18 Total

10 Quick wins8 Larger projects

Analysis time: 549ms · Pages crawled: 1

Scoring algorithm v1.0· outdated

All Recommendations18

Quick wins (10)

Lower effort fixes you can ship quickly for a visible score boost.

warning[seo]

No structured data

No page contains Schema.org markup.

💡 Add JSON-LD structured data.

warning[geo]

Paragraphs too long

Average paragraph length exceeds 400 characters.

💡 Split long paragraphs into shorter ones.

warning[geo]

No organization schema

Missing Schema Organization.

💡 Add Schema.org Organization.

warning[seo]

No cache headers

Server does not set cache headers.

💡 Configure Cache-Control.

info[geo]

No update dates

No last update information.

💡 Add dateModified.

info[seo]

Homepage title too long

Title has 75 characters.

💡 Shorten the title to maximum 60 characters.

info[seo]

Missing or few breadcrumbs

Only 0 of 1 pages have breadcrumbs.

💡 Add breadcrumb navigation to all pages.

info[seo]

Moderate TTFB

Average TTFB: 214ms.

💡 Target: under 200ms.

info[geo]

No contact information

No visible contact information found.

💡 Add email or phone.

info[seo]

Moderate page size

Average HTML size: 606KB.

💡 Consider optimization.

Larger projects (8)

Higher-impact improvements that may need more development or content work.

critical[geo]

No JSON-LD structured data

No page contains structured data.

💡 Add Schema.org JSON-LD (Article, FAQPage, HowTo).

warning[seo]

Missing English translations

1 of 1 pages lack English translations.

💡 Add English translations for all pages, especially product descriptions. Product pages without English translations significantly limit international reach and AI visibility.

warning[geo]

Missing FAQ schema

No page contains FAQPage Schema.

💡 Add FAQ Schema for better AI visibility.

warning[geo]

No publication dates

Pages have no marked publication dates.

💡 Add datePublished in Schema.org.

warning[seo]

Very poor internal linking

Average only 1.0 internal links per page.

💡 Significantly improve linking between pages.

warning[geo]

No author schema

Missing Schema Person for author.

💡 Add Schema.org Person.

warning[geo]

No publication dates

Pages have no visible publication dates.

💡 Add datePublished in Schema.org.

info[geo]

No links to authoritative sources

Links to .gov, .edu, Wikipedia increase trust.

💡 Add links to official sources.

Executive Summary

SEO Categories

Category	Score
Technical SEO	B (80)
Content Quality	C (77)
Site Structure	D (63)
Performance	F (43)

GEO Categories

Category	Score
AI Readability	F (30)
Authority (E-E-A-T)	E (50)
Citations & Sources	E (57)
Content Freshness	F (14)

SEO Analysis Details

Technical SEO

Metric	Value
HTTPS/SSL	Yes
Mobile Friendly	Yes
Canonical Tags	Yes
Sitemap	No
Robots.txt	Yes
Hreflang	No
Broken Links	0

Content Quality

Metric	Value
Page Title	Yes (75 chars)
Meta Description	Yes (135 chars)
H1 Heading	Yes (1 found)
Heading Structure	Good
Avg Word Count	5248
Images Without Alt	0
Open Graph	Yes
Twitter Cards	No

Site Structure

Metric	Value
Internal Links	1
External Links	110
Breadcrumbs	No
Max Depth	0 levels
Orphan Pages	0
Avg URL Length	17 chars

Performance

Metric	Value
Load Time	0.36s
TTFB	214ms
Page Size	606 KB
Compression	Enabled
Caching	Disabled
Image Optimization	80/100

GEO Analysis Details

AI Readability

Metric	Value
Structured Data (JSON-LD)	No
Schema Types	None
FAQ Schema	No
HowTo Schema	No
Article Schema	No
Table of Contents	Yes
Summary Section	Yes
Lists Count	2
Tables Count	0
Content Clarity	50/100

Authority (E-E-A-T)

Metric	Value
Author Information	Yes
Author Schema	No
Organization Schema	No
About Page	Yes
Contact Information	No
Social Profiles	Yes
Credentials/Expertise	Yes
sameAs entity links	No

Citations & Sources

Metric	Value
External Links	110
Authority Site Links	0
References Section	Yes
Statistics/Data	Yes
Quotes/Blockquotes	No

Content Freshness

Metric	Value
Publish Date	Not found
Last Modified	No
Content Age	Unknown
Mentions 2026	Yes
News Schema	No

AI Engine Readiness

How ready your site is to be cited by each major generative engine. Most GEO tactics help everywhere, but each engine has its own tilt.

ChatGPT

F (25)

✓OpenAI crawlers allowed (GPTBot, OAI-SearchBot)
✗Structured data (JSON-LD) present
✗Sections lead with a direct answer
✗Strong authority signals (E-E-A-T)

ChatGPT search relies on Bing's index — make sure your site is indexed in Bing.

Perplexity

C (75)

✓PerplexityBot allowed
✗Content is fresh / recently updated
✓Concrete statistics and data
✓Cites external sources

Perplexity rewards recency and concrete, citable facts over marketing copy.

Google AI Overviews

F (25)

✗Strong classic SEO foundation
✓Google-Extended allowed
✗Structured data (JSON-LD) present
✗Sections lead with a direct answer

AI Overviews lean on pages that already rank well in classic Google Search.

Claude

F (25)

✓Anthropic crawlers allowed (ClaudeBot, anthropic-ai)
✗llms.txt present
✗Strong authority signals (E-E-A-T)
✗Sections lead with a direct answer

Claude favors well-structured, authoritative content and llms.txt for site discovery.

Gemini

F (25)

✓Google-Extended allowed
✗Structured data (JSON-LD) present
✗FAQ or HowTo schema
✗Strong classic SEO foundation

Gemini draws heavily from Google's index and structured, question-answer content.

How to Measure AI Citations

Classic keyword rankings no longer capture how often AI engines recommend you. Track citation rate — the share of your target questions where your brand is mentioned or linked in an AI answer.

Sample queries manually: ask ChatGPT, Perplexity, Gemini and Google AI Overviews the questions your customers ask, and record whether you are cited.
Track AI referral traffic in GA4: create a segment for referrals from chatgpt.com, perplexity.ai, gemini.google.com and similar AI domains.
Use a citation tracker: tools like Profound, Otterly or Peec automate citation-rate sampling across engines.
Re-run this report after changes: improving the signals above (crawler access, structured data, answer-first content, statistics, freshness) is what moves citation rate over time.

Crawled Pages1

Total pages analyzed: 1

https://gazeta.pl

Loading…