Matan · GEO · AI Readability
Question-style headings
Headings that match how people ask ChatGPT (“How do I…?”) are easier to retrieve.
Pass condition in our engine: At least one H2 or H3 is phrased as a question.
1. Problem description
Conversational queries rarely look like “Overview of TLS”. A single genuine question H2 is enough to pass this check. Overdoing it (“What is X? What is Y?” on every line) reads as spam — mix questions with topical H2s.
2. Most common causes
- All headings are noun phrases from an outline template.
- Questions are only in the FAQ accordion, not in H2/H3.
3. How to fix it
- Turn key sections into natural questions in the page language (EN or PL).
- Keep them specific (“How do I add HSTS?” not “What is this?”).
- End with ? or start with how/what/why/jak/co/czy.
Test this check
We fetch only this URL (plus robots.txt / llms.txt at the domain root when the check needs them). We do not crawl the rest of the site like a full report.
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